Chika Wilson

Account Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

Skills

  • Social Meda Strategy
  • B2C Brands
  • Branding Strategy
  • Brand Experiential
  • Event Curation
  • Coordinating Events
  • Brand Communication Planning
  • Client Accounts
  • Client Rapport
  • Briefing Creatives

People I’ve worked with

Companies I’ve worked with

  • VICE

    VICE

    • Publishing
  • V&A

    V&A

    • Arts and Culture
  • Protein

    Protein

    • Education & Research
  • Aesop

    Aesop

    • Hair, Beauty & Cosmetics

Work history

2019

Account Executive

Elvis Communications

Feb 2018 - Jan 2019
  • London, United Kingdom
  • Full Time
  • I assisted the Senior Account Director with developing experiential activations and the implementation of shopper and promotional marketing campaigns. I managed the launch of Cadbury’s first front of store five day experiential for their new product Goo Heads, unlocking shelf space within 72 JS Sainsbury’s stores. Responsibilities: • Stakeholder Management- Day to day client liaison. Be the main point of contact for client briefings. I managed a large number of both internal and external stakeholders right through to delivery, working closely with a large variety of teams from the in-house design studio to the brand and marketing teams on both client accounts • Project Planning- Produce timing plans, identify key milestones aligned to the client brief. Budget management, allocating resource and updating status reports using efficient systems and agency processes • Logistic Management with third parties and for a geographically dispersed team-I arranged regular team/cross agency meetings and facilitated these, virtually and in-person, including defining meeting requirements, confirming the agenda and venue selection • Created detailed design and creative briefs for in-house studio team and external agencies and vendors • Managed artworkers, designers, installation teams and printers to reach shared goals and deliver client brief • Finance Management- Cost breakdown and quoting, working with the finance team to track expenses; raise and process purchase orders and invoices. Manage POS print and installation budgets up to 80K as per brief • Provided innovative POS solutions for blockbuster launches and ideas to support campaigns and drive ROS (Rate of Sale)

2018

Jan 2017 - Jan 2018
  • London, United Kingdom
  • Full Time
  • As an Account Executive, I worked across three separate departments to support the development of creative concepts for brand accounts: Client Services, Strategy and Marketing. • Correspond with clients to comprehend their needs and specifications to ensure their account activity is fully aligned with the needs of their briefs. Plan brand activations and digital campaigns. I manag each stage of the implementation process to ensure all campaign material is approved and delivered to schedule. I orchestrated a product launch party and opened a three day pop up shop to launch a new digital space, Wray’s Yard Shop. This maximised product sales within two weeks of launch leading to 4,000 sales, double the anticipated target. • Created action plans including content plans for social media to ensure effective communication with brands and their target market. • Managed brand communities on social media and the content that is distributed across accounts.I successfully boosted the organic Instagram following of Koko Kanu account by 1300 within a month and a half. • Monitored social media campaigns on both Facebook and Instagram and ensure statistics remain in line with set KPI ’s. • Prepared sponsored posts and liaise with the creative team to ensure content meets specification for optimum engagement ahead of campaign roll out. • Formulated social media reports of accounts and turn informed data into actionable consumer insight. Using Google analytics, I identified a new target market for Wray & Nephew, ‘Music

2017

Sep 2016 - Jan 2017
  • London, United Kingdom
  • Internship
  • As a Marketing Intern, I assisted in the implementation of strategic digital campaigns for brand accounts • Formulated e-newsletters, regularly updated the company blog using WordPress and delivered introduction campaigns by to identified contacts. I successfully grew the company mailing list from 50 to 200 subscribers within 3 months • Analysed the impact of social media content to gauge success and monitor the progress of digital campaigns, ensuring campaign visibility to the correct target segment • Restructured the internal communication system for efficient work processes. I also provided general administrative support for the communications team