* Proactively sourcing and approaching new partners for the department store, meanwhile building strong relationships with existing ones, which had reached over 5 contracts assigned within 6 months. * Assisting in the development and implementation of marketing plans to reach the target sales quarterly via bespoke VIP events or new brand launch party, each with the hit rate over 100%. * Compiling and analysing weekly sales figures of assigned stores via MS Excel database including specialist ERP system, provided timely reports to senior management. * Assessing sales performance of each brand, predicting sales and planning stock promotion with brands in order to maximise profits, the assigned floor hence with the hit rate over 100% monthly. * Collecting press release from brands, planning brochure layout for each brand, and supervising the production of multimedia programme, including publicity brochure, leaflet, photographs etc, helped timely release for each issue. * Resolving product or service problem by clarifying customer’s complaint, selecting and explaining the best solution to solve the problem, which reduced the 80% of complaint rate within 3 months.
* Generating creative ideas for content in both Mandarin and English on the daily basis on the social media channels, including FB (“like” reached over 1500 within 2.5 months), Whatsapp, Line, Google+ and paid application. * Assisting in the development and implementation of marketing plans to reach the target sales quarterly via exclusive events or promotions, each with the hit rate over 100%. * Building strong relationship with new and existing customers to generate repeat business, the attendance of each promotion reached hit rate 100%.
* Preparing sales reports by collecting and summarising information by MS Excel from sales representative, provided timely and sales figure to advertising director. * Supervising advertising banners on the websites (vogue.com.tw/gq.com.tw) on daily basis, archiving data and making presentation for each project, provided timely proposal to sales representatives. * Maintaining necessary data and records for future reference, including various categories of advertising archives presented occasionally to head director and clients. * Assisting online subscribers/ browsers overcoming online difficulties and reply to their request. * Summarising information and analysing clients’ performance monthly, provided timely data to advertising director and updated on specialist computer IMP system. * Scheduling the internal/external meeting with the appointment and providing the support to the advertising director in every aspect of daily needs, keeping things confidential.
* Achieving sales target agreed with the Store Manager with the hit rate over 100%. * Reinforcing guest loyalty by demonstrating through product knowledge and providing exceptional guest service. * Working closely with store manager on sale reports, stock management, in-store promotion, visual merchandising, staff training.
* Achieving sales target agreed with the Store Manager with the hit rate over 100%. * Reinforcing guest loyalty by demonstrating through product knowledge and providing exceptional guest service- Personally named on the mystery shopper report for more than once; moreover, be awarded the Cast Member of the Quarter/2009 and also nominated as a Disney Ambassador. * Training the Christmas temporary staff on Disney high standard of customer service. * Performing efficient till transactions that enhances the guest’s perception of the Disney Store and observing all relevant standard operating procedures.
* Working with the buyer in selection meetings, to build the range and in sales analysis. * Working closely with merchandiser and technical team to ensure the quality of fabric. * Archiving, collecting approvals and dealing with administration and sending bulletins. * Assisting with the preparation for meetings (i.e. Mood boards, posters etc.)
* Working with store manager on sale reports, stock management, in-store promotions. * Responsible for the driving sales within the store. * Managing, motivating and training staff on the shop floor. * Maintaining the strong relationship with the customers.
Principles of International Fashion Marketing, Brand Management, Consumer behaviour, Fashion Buying and Logistics, Strategic Fashion Marketing Communications. Dissertation- Female Consumer Perception towards the Fast Fashion Trend in the UK Market