Work history
Retail Sales Operations & Merchandising Supervisor in Luxury Goods
* Proactively sourcing and approaching new partners for the department store, meanwhile building strong relationships with existing ones, which had reached over 5 contracts assigned within 6 months.
* Assisting in the development and implementation of marketing plans to reach the target sales
quarterly via bespoke VIP events or new brand launch party, each with the hit rate over 100%.
* Compiling and analysing weekly sales figures of assigned stores via MS Excel database including
specialist ERP system, provided timely reports to senior management.
* Assessing sales performance of each brand, predicting sales and planning stock promotion with brands in order to maximise profits, the assigned floor hence with the hit rate over 100% monthly.
* Collecting press release from brands, planning brochure layout for each brand, and supervising the production of multimedia programme, including publicity brochure, leaflet, photographs etc, helped timely release for each issue.
* Resolving product or service problem by clarifying customer’s complaint, selecting and explaining the best solution to solve the problem, which reduced the 80% of complaint rate within 3 months.
Freelance Social Media Editing & PR Specialist
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* Generating creative ideas for content in both Mandarin and English on the daily basis on the social media channels, including FB (“like” reached over 1500 within 2.5 months), Whatsapp, Line, Google+ and paid application.
* Assisting in the development and implementation of marketing plans to reach the target sales
quarterly via exclusive events or promotions, each with the hit rate over 100%.
* Building strong relationship with new and existing customers to generate repeat business, the attendance of each promotion reached hit rate 100%.
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Skills
- Fashion
- Advertising
- Events
- Marketing PR
- Excel
- Office
- Photoshop
- Powerpoint
- Word
Education
MSc International Fashion Marketing
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Principles of International Fashion Marketing, Brand Management, Consumer behaviour, Fashion Buying and Logistics, Strategic Fashion Marketing Communications. Dissertation- Female Consumer Perception towards the Fast Fashion Trend in the UK Market