I am a multi-disciplined, end to end process creative and Art Director with 12 year’s experience within the fashion, retail & design sector.
I pride myself on being an “Art Director with integrity” – being able to artwork for print & digital, specifying materials for printed collateral, keeping a omni-channel mindset when art directing and producing photoshoots & content, while using my past B2B & B2C experience to look at daily figures & trends to balance both art & commerce of the brand I am working for.
My ability to understand each creative touch point, process & platform allows me to not only facilitate clear communication between company directors and the wider team, (from merchandising and marketing to production), but also support any individual I am managing or creative team I have been a part of. These skills and traits were highlighted in 2017’s Drapers Next Generation 30 Under 30 achievement & article, and have been privileged to work & consult for some highly covetable brands including, Aromatherapy Associates, The Nue Co, L'Occitane Group, Manolo Blahnik, Ted Baker, Radley & Co, Chinti & Parker, Hawes & Curtis, GHOST London, Matches Fashion, The Arcadia Group and more.
Instagram: @thepoorhomme
Email: chirag@thepoorhomme.com
Projects
- Aromatherapy Associates: "Forest Therapy" Campaign & AssetsCreative Direction, Design & Content Creation: Chirag H Patel at The Poor Homme Ltd Photography: Mark Sanders Styling & Set Design: Bryony Edwards Production: Darling Creative DOP/Video: Daniel French (Featuring Sarah Iven's) Video Post Production: Louis Hvejsel Bork aromatherapyassociates.com
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Projects credited in
- Meet 100 LGBT+ Trailblazers Redefining the Creative IndustryWe asked influential LGBT+ icons to nominate trailblazers who they believe are redefining the creator landscape. The result? A unique and incredible list of 100 trailblazing LGBT+ folk breaking barriers and inspiring change! We’re on a mission to explore and tackle inequalities in the creative industry - this is why we run diversity initiatives, dedicating our curated projects and people sections on The Dots to undersung groups. This brings together an abundance of dazzling work from diverse cr103
Work history
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Freelance Art Director & Graphic DesignerThe Poor Homme Ltd
London, United KingdomFreelance
Providing Art Direction/Production/Content Strategy/Graphic Design/Artwork/ to clients including Aromatherapy Associates, The Nye Co, Duolab for L'Occitane Group, Manolo Blahnik, Matches Fashion, Radley & Co, Ted Baker, Aurum + Grey, Charli London, Thought Clothing, The Arcadia Group, Charli London & more.
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Art DirectorChinti & Parker
- London, United KingdomFull Time
(Previously Creative Designer)
- Leading and managing the company creative across multiple platforms, all photography, social media & the creative budget.
- Unifying the brand's visual signature across all creative and platforms.
- Managing the Junior Graphic Designer, Freelance Copyrighter and various interns.
- Managing the external photography team.
- Generating concepts, project managing & providing Art Direction for all seasonal lookbooks, advertising campaigns, still life shoots and Christmas campaigns.
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Skills
- Art Directon
- Casting
- Project Management
- Production
- Adobe Create Suite
- Print Design
- Digital Design
- Branding
- Social Media Management
- Creative Solutions
Education
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BA (Hons) Interior Architecture, Design & Practice (2:1)Middlesex University
- London, United Kingdom
Awards
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Drapers Next Generation 30 Under 30Drapers Magazine