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I am a multi-disciplined, end to end process creative and art director with 10 years experience within the fashion, retail & design sector. I believe that whatever you create, create it with integrity and conviction, and I pride myself on being a "jack of all trades" so that I am able to understand each creative touch point, process, platform and more importantly be a support to any individual I am managing or team I have the privilege of being a part of. My ability to take a concept and make it fit for purpose is something which was outlined in last year's Drapers Next Generation 30 Under 30 achievement & article, and evident in having worked across the Luxury to high street spectrum. I firmly believe that as an Art Director & producer, whatever I or my team creates and promote needs to resonate with the consumer on deeper level with a cohesive brand or seasonal narrative - whether that comes in the form of simple promotional POS graphic, or a high-end fashion campaign. Instagram: @thepoorhommeLocked Pro Plan feature
Providing Art Direction/Production/Content Strategy/Graphic Design/Artwork/ to clients including Manolo Blahnik, Ted Baker, Thought Clothing, The Arcadia Group, Charli London & more.
(Previously Creative Designer) - Leading and managing the company creative across multiple platforms, all photography, social media & the creative budget. - Unifying the brand's visual signature across all creative and platforms. - Managing the Junior Graphic Designer, Freelance Copyrighter and various interns. - Managing the external photography team. - Generating concepts, project managing & providing Art Direction for all seasonal lookbooks, advertising campaigns, still life shoots and Christmas campaigns.
(Promoted to Art Director) - Lead designer unifying the brand's visual signature across all creative and platforms. - Managing the Junior Graphic Designer and various interns. - Managing the external photography team. - Designing all email marketing campaigns, responsive templates & front end website graphics - Implementing & designing elements of the new website using Amplience Content Management with a view to drive further conversion and engagement by creating rich interactive content. - Overseeing & signing off all visual aspects of social media & creating dynamic content. - Coordinating, producing and elevating all eCommerce product & model shots - Managing the company creative budgets - Photography, Print and VM. Photography (Lookbook) and print costs were reduced in comparison to the past 3 years. - Generating concepts, project managing & providing Art Direction for all seasonal lookbooks, advertising campaigns, still life shoots and Christmas campaigns. - Casting models for look books and e-commerce shoots. - Artworking and managing all print related assets such as Lookbooks, seasonal POS and invitations - Liaising with external floor managers and VM teams and Designing on-brand VM schemes for department stores such as Harrods, Liberty London, Selfridges & Le Bon Marché.
- Designing email marketing campaigns, social media artwork & streamlining online graphics & the company's website to reflect the brand's new sports luxe/premium direction. - Creating contemporary looking print graphics & POS for Wolsey to transition into the new upcoming branding by design agency Michael Nash for AW14. - Creating & implementing new brand guidelines & ensuring consistency internally & externally. - Working with a variety of printing and production companies & forming a paper & print archive. - Conceptualising, art-working & specifying high quality papers to create look books, seasonal line books & invitations. - Creating new window Vinyls & in-store POS to reflect the luxury direction of the Wolsey brand in both London & Sweden, including the design of the Alex Hibbert x Dark Ice Project Flagship Window which was shortlisted for the 2014 Special Effect Print FESPA award. - Artworking & retouching several advertisements & concepts for special edition covers for menswear & sports publications such as GQ, Esquire, Attitude, Shortlist Mode, Men’s Health, Top Gear, Drapers, Pro Shop Europe, King Magazine and Café Magazine, PGA magazine & Golf International in USA. - Rendering visuals of products & displays such as Golf bags, show stands & units. - Aiding in organising, coordinating & supplying product photography & mood shots with marketing department & external agencies such as iHeart Studios & Purple PR
- Designing email marketing campaigns & streamlining online graphics & the company's website to look more contemporary than it has in previous years. - Creating print graphics & POS for concessions & accounts. - Creating & implementing new brand guidelines & ensuring consistency internally & externally. - Working with a variety of printing and production companies & forming a paper & print archive. - Conceptualising, art-working & specifying high quality papers to create look books, seasonal line books & invitations. - Creating new window Vinyls & in-store POS & signage for concessions & units. - Artworking & retouching several advertisements for menswear publications in both UK & Sweden including, Top Gear, Men's Health, King Magazine & Cafe Magazine. - Rendering visuals of trade show stands & image placement. - Aiding in organising & coordinating product photography & mood shots with marketing department & external agencies
Provided various services including Brand Identity, Graphic Design, Digital & Print Artwork, Visual Rendering, Presentation Design & Art Direction for Guess? UK, LeiVanKash Jewellery Red Carpet Fashion Awards, Lac Viet Clothing, 1000 Heads for Nokia, JPA Architects, Kai Music & more. Maintained a fashion/music/photography blog - www.chiraghpatel.com/blog - that garnered interest and follows from the likes of Duchamp London, Ermenegildo Zegna, Viktor & Rolf, Bolongaro Trevor, All Saints, Wallpaper* Magazine, Schön! Magazine and more.
- Ongoing freelance work as a Graphic/Creative Designer & Art Director - Created a complete high-end identity from inception - Logo & packaging design - Website Design & Direction - POS material artwork & print sourcing - Digital Product guides & Look Books - HTML /Email Campaigns & online Social Network graphics - Art & Conceptual Direction of first advertising campaign - Creation of limited edition artwork for the brand's social media collaboration with Nokia in 2013. - Due to increased profits & exposure, the brand now stocks internationally in over 20 online boutiques & stores including Bottica, LuisaViaRoma & Harvey Nichols in Knightsbridge.
- Designed weekly email marketing campaigns, online graphics and ad banners. As a result, the website became the largest contributor to company profits. - Managed all in house print related material, stock and machinery, saving on time, cost and delivery. Promotional campaigns & POS could therefore be rolled out on demand to 20+ stores & concessions around the UK & Germany to rival the offers from other high street competitors. - Designed & sourced graphics & props for windows displays & press events, increasing foot fall from the high street, along with sales & brand exposure. - Created mood boards & digital/print look-books for seasonal collections, training days & presentations. - Planned & designed the graphic related layouts for 10+ stores & concessions as a result of increased profits from 2009, in high traffic areas such as Westfield White City, Westfield Stratford & Regent Street. - Managed all aspects of photo shoots for advertising campaigns including art direction, sourcing materials & models & working alongside photographer’s including Lucie Eleanor, Sebastian Pons & Carlotta Manaigo. - Produced 8 advertising campaigns resulting increased sales and brand exposure in The Metro, The Evening Standard & on WGSN. - Managed creative communication between store, online, Executive team, brand & print production teams, external stakeholders & press.
Created and print both in-store and online graphics such as flyers, vouchers, promotional posters, email campaigns and artwork for editorials and advertorials to be submitted to a variety of publications throughout the years. - Managed & maintained the Large Format Printer. - Kept a well stocked materials library when presenting look book ideas, finishes and liaising with print companies and management. - Utilised my CAD skills & Interior Architecture background, to create drawing packages, floor plans and visuals for new stores and concessions. This also included site visits, liaising with in-house shop fitters, and submitting successful design proposals to House Of Fraser, Regent Street and Westfield White City. - Conceptualised, provided art direction, styled and managed photo-shoots for seasonal advertising campaigns and test shoots on a strict budget and sourced hairstylists, make-up artists and equipment, while also building a set if a location was not to be used. A total of 5 campaigns were composed for GHOST for both online and offline use. - Designed window displays and installations for press days and events and liaised with the relevant print and production companies and Visual Merchandising Managers from department stores. - Liaised with a variety of external companies such as Kim Blake PR, Red Creative for GHOST at Give, to VCG-Colourlink for printing and bespoke store fittings.
(1 Year Paid Placement) - Aided all senior designers by amending drawings and creating space plans and drawing packages for construction for a mix of both residential and professional projects using Vectorworks (CAD) under their supervision. - Rendered sketch visuals using both Adobe Photoshop & Renderworks - Sourced & stocked samples for the material’s library for creating mood boards - Generated a basic animated homepage for the company website during the transition to a new host, saving them a developer cost. - Formatted, printed, cut and mounted presentation boards for meetings.