Work history
Group Fashion & Beauty Editor
• Single-handedly responsible for creating all fashion and beauty original content for the Middle East, Arabic and South Asian titles of the Hello! Group, producing on-trend and informative content
• Conceptualise and art direct all editorial, still life, fashion, beauty and personality photoshoots for the Arabic, South Asian and International markets relevant to the region
• Produce weekly and monthly fashion and beauty trend pages and reports.
• Conduct interviews with royalty, celebrity and fashion designers, such as Sheikha Alia Al Qassimi
• Working with strict timings and deadlines in a small team environment.
• Have an extensive network of fashion, beauty and lifestyle brand contacts
Senior Online Stylist
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• Styled all model looks for the e-commerce website
• Created styling guidelines for Boutique1.com
• Assisted the studio manager to coordinate the day to day running of the studio
• Advised product editors in categorising and cross-selling
• Liaised with the online fashion editor in planning trends for weekly editorial updates
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Skills
- Fashion
- Visual Arts
- Lifestyle
- Still Life
- Design
- Powerpoint
- Word
Education
Fashion Design
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Fashion desugn