Graduating from the University of Westminster’s fashion design course with a first, including a year in industry where I worked for brands such as Céline and Manish Arora in India, I’ve been working as a freelance creative for 3 years. I specialize in print, womenswear and embroidery and embellishment, working across all fields with my clients in industry. Current clients include L.K. Bennett as a RTW Wovens Junior Designer - print/embroidery, and Justine Tabak, a small sustainable slow fashion brand where I work alongside the founder to design the collection.
• Embroidery and embellishment designer. Responsible for all embroidery and embellishments, coming up with concepts, researching and creating stories based on creative direction and collection themes. Hand sampling in house, sketching and creating CADs for motifs, placements and all-overs. • Working with suppliers in India and China from creating packs, developing samples through to approving for production, working closely with the buyers. • Working alongside the print designer to develop prints, from both sourced vintage pieces and creating original hand drawn artwork. Reworking prints digitally, putting into repeat and working on colourways. • Research and development for collections, working on the creation of mood boards and colour palettes for each drop and season as a whole. Selecting and matching pantone colours and swatches from the colour library. Archiving the seasonal colour palette and communicating across departments, sending out lab dips to suppliers to match to the palette. • Sourcing all trims and buttons. Researching, meeting with suppliers including attending trade shows such as Premiere Vision, and working on specific briefs. • Working closely with the senior designers, assisting and supporting where necessary. Supporting the creative director on individual projects , for example working on the brand document which internally set the new creative direction for the rebranding of L.K. Bennett. Researching trends, producing trend reports and design direction documents to communicate from the design team to across the company.
• Justine Tabak, a London based sustainable slow fashion brand inspired, fashioned and made in the British Isles from the ex-creative director of Boden and L.K. Bennett Justine Tabak. • Working very closely with the founder as her right hand across all areas of the business. Having worked for Justine from the creation of the brand in August 2016 till now as the only other member of staff, both trusted and very involved with the vision and development of the brand. • Designing the range of two seasons a year alongside Justine. Researching and development of the collection, sketching, toiling, sampling, pattern cutting, drawing specs and creating spec packs, fitting and liaising with the manufacturers for the best make. • Developing prints and print stories, colour palettes, mood boards and fabrics. Sourcing fabrics through visiting trade shows and liaising with suppliers as well as sourcing deadstock.A sustainable focus and primarily sourced from within the UK. • Graphic design - creating content and copy for social media, marketing, website and look books. Coming up with concepts for, writing and designing the graphics for the blog that is sent out as a popular newsletter, the main source of marketing for the brand. Managing the website, using shopify to design and update pages. • Art direction - shooting small photo series’ to sit alongside stories in the blog. Researching for and helping to plan shoots, working with photographers, models, hair and makeup artists. Creating shoot plans and call sheets, sourcing props and assisting with the art direction on the day at shoots. • Creating critical paths and managing deadlines.Working on business plans, looking at customer and competitor research, analysing sales best and worst, profits and measuring growth both financially and in influence.
• Freelance print designer for BAM bamboo clothing brand, a sustainable sportswear company with a large mail-order customer base.After a period of successful growth BAM decided to introduce prints to their collection and as a result hired me on a freelance basis to manage their print offering. • Selecting, alongside the founder and Creative Director, prints at trade shows both from original artworks and vintage pieces. Working on colour palettes for the season. • Developing original prints to briefs using hand drawn techniques and Adobe software. • Cleaning and reworking artworks digitally, developing these prints into seamless repeats, adapting colours and creating new colourways based on the seasonal colour palette, manipulating scale with product end use in mind and preparing digital files and packs to send to suppliers for strike off. • Liaising with product developers and factories to produce best finish from sampling to production. • Creating an archive of prints and colourways for future use.
• Assistant Print Designer, working on Pre-Fall 2016, Autumn Winter 2016, Resort 2017 and Spring Summer 2017 collections, as well as collaborations with Swarovski and Underground shoes. • Responsibilities included the creation of digital paintings and artworks, researching and development of print stories, print placement, colourways, repeats and engineering (manipulating artworks directly onto pattern pieces). • Efficient liaison with fabric printers, embroiderers, production and marketing. • Creatively worked with Photoshop to a very high standard. • Contributed to the research and development of the collection, assisting the embroidery team on designs and placements. • Sketched silhouettes, assisting in fittings, liaising and managing throughout the factory with various departments through the entire process, from fabric sourcing to finishing.
• Design Studio Intern at Eyefix Designs, a London based print studio providing high profile clients with contemporary print design, a vast vintage archive and production capabilities. Clients included Boden, Debenhams, Uniqlo, People Tree, Laura Ashley, Agent Provocateur, Urban Outfitters and Tommy Hilfiger. • Responsible for searching and organising both the vintage and contemporary collections for prints for clients, performing colour separations and adjusting designs according to client specifications. • Assisted the Head of Design with selecting, editing, printing and preparing print samples to show to clients. • Trend analysis - created mood boards, visiting trade shows as a representative of Eyefix Designs. • Efficient liaison with freelance designers, manufacturers and clients: generally assisting the team wherever necessary.
• 3D Design Studio Intern working with various teams - show, pre-collection, knitwear, fur and leather for Autumn Winter 2015. • Duties included draping innovative design ideas, pattern cutting and alterations, research within the archive and library, embroidery sampling, sewing of toiles, pinning and cutting of fabrics, hand sewing and finishing and assisting in fittings.
• Working as a graphic designer at Capture the Event, an events photography company, where I developed advanced Adobe Photoshop skills. • Worked at key events such as London 2012 Olympics, and Glasgow 2014 Commonwealth Games. Produced high quality photographic products for high profile customers both in a studio environment and on-site. • Demonstrated excellent organisational skills and attention to detail. • Acting Manager and Lead Designer in the Athlete’s Village, Glasgow 2014. • Given key responsibility for the presentation of the products and the shop as a whole. • Proven key management skills and responsible for the delegation of key tasks to other team members. • Proven ability to create a cohesive team, and work to tight time constraints within a customer-facing role.
BA (Hons) Fashion Design: First Class Degree, University of Westminster
Art and Design Foundation: Distinction, Oxford Brookes University
IB: 41 points (A level equivalent 4A*s 1A), Dartford Grammar School
Finalist for 2017 BFC BA Final Year Scholarship - one of 8 national finalists.
Winner of the 2017 class BFC Graduate portfolio and illustration prize - personal commendation selected by Sarah Mower.
University award for outstanding work on my Fashion Design course resulting in a financial prize.
2013-2017 National Scholarship from the University of Westminster awarded for academic excellence.