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• Creating and presenting briefs for agencies to win over specific brands: currently working on Cadbury’s, British Airways, Asda, Wickes and many more. • Booking online campaigns and monitoring its performance. • Managing client relationships and seeking out new clients and informing them on our digital strategy and performance. • Presenting and coming up with ‘new’ digital strategies for clients. Key Achievements • Coming up with new strategies for advertising in print and digital- working alongside Bisto brand to advertise in our newspaper every Sunday with campaign ‘share a chair’.
•Making sure the store is running effectively, creating zone spots for all employees to ensure the store has full coverage of customer service. •Coming up with new solutions to ensure daily target and exciting energy in the store. •Organizing attracting ways to celebrate events and promotions within the store. •Responsible for cashing up at the end of the day. -Responsible for rosters and reporting.
• Working on brand strategies for clients such as: Nude Cosmetics, Hotel Club, HSBC, Cannon Cameras. • Reporting on social media campaigns and clients - social reports, key metrics, competitor bench marking, ad performance, pulling data trends. • Strategy workshops- coming up with brand ideas and strategic recommendation when given brief and presenting these new ideas. • Meeting with clients to discuss strategic plan and presenting new ideas for brief. Key Achievements • Achieving Nude Cosmetics approval for new strategy plan to target their audience- 130% New Sales • 21M impressions after distributing Malibu campaign- Increased buzz around product. • Increasing social engagement on all social platform for Hotel Club.
•Digital Media- Media planning for specific client using brief- IAG, NMRA Insurance, Foxtel, Gilette. •Analysing digital marketing campaigns performance- building reports for clients. •Meeting clients to discuss future digital media for their organisation (app creative teams) •Creating new campaigns and tracking online display campaigns. •Attending client meeting to discuss latest digital marketing approaches, assisting in marketing presentations and proposals Key Achievements • Running social media platforms for (IAG) NRMA. Insuring new campaign was marketed across all social media. This made an increase in the conversion rate for the online campaign. • Completing numerous reports on time for clients before deadline. • Increase in Impressions for NRMA due to managing new digital display.
A* Medi&Marketing, A* Film Studies, ICT B, English Literature B
I performed in the West End- Joseph and the Amazing Technicolor Dream Coat. All money went to charity. http://www.josephthemusical.com/