I’m Chloe, a creative and innovative brand manager with over nine years experience in the hospitality and customer service industry. I’m passionate about creating a lasting impression among customers and clients and use my excellent communication skills, to develop and maintain working relations ships with those around me. Not only have I successfully built and maintained the brand identity of a new, independent coffee shop over the last three years but I was also heavily involved in the launch of a second store, from interior design, marketing to training a team.
I have a passion for copywriting, especially writing product descriptions for food and beverage and love being heavily involved in all aspects of the creative process from conception to fruition, sharing my big ideas and collaborating with like-minded people!
Quick fire round:
- Full of ideas!
- Witty wordsmith
- Passion for food and drink
- Excellent communicator both verbally and in writing
- Avid social media user, specifically Instagram and Pinterest
- I love photography and styling shoots
- I thrive working in a team
- I love to have fun at work because I think it breeds creativity!
Projects
- New store launch - BruWorking with a designer I helped create the building wrap for the launch of a second store in 2016. They still use this design for launches. I also created an Instagram prop to encourage team members and customers to share their #lovebru moment. I helped create labels for merchandise to be sold in store, including tea and coffee tins. I also wrote the product descriptions.
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Work history
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Senior Account ExecutiveTriggerfish Communications
London, United KingdomFull Time
Triggerfish is a London-based communications agency, bringing originality, exposure and momentum to corporate businesses, world-leading venues and a collection of luxury hotels and restaurants.
I write engaging and on-brand copy for clients such as London street-food legends Street Feast, the National Theatre and The Grand Brighton. Content includes press releases, case studies, guest articles and magazine features. Plus Facebook ad copy and social media content.
I pride myself on my excellent interpersonal skills and build strong relationships with both clients and those in my team. My hands-on approach and collaborative mindset helps to strengthen client accounts and I thrive creating and working on the 'next big idea'.
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Assistant Brand ManagerBru Coffee & Gelato
- Leicester, United KingdomFull Time
-Running a successful social media strategy that lead to increased brand engagement
-Maintaining a consistent and positive brand identity
-Creating brand guidelines and ensuring employees followed them
-Leading all aspects of the menu development ‘life cycle’, including costing, training, photography styling and marketing
-Producing persuasive and engaging written copy
-Co-ordinating the launch of new products and menus
-Working alongside the design team to produce engaging marketing materials
-Monitoring analytics across social media platforms in order to view the success of content and assess how better to reach new and existing audiences
-Building valuable relationships with clients, customers and the local community
-Supervising the sign off of marketing literature and campaigns, ensuring the designs and messages met the company brand guidelines
Skills
- Social Media
- Copywriting
- Product Writing
- Editing Proofreading
- Client/customer Interaction
- Marketing
- Barista Skills
- Employee Training
- Brand Guidelines
- Marketing