Chloe Lyden

Brand Represntative & Supervisor

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  • LocationLondon, United Kingdom

About me

 

As a creative and ambitious graduate from London College of Fashion, with a high 2:1 degree in Creative Direction for Fashion, I have undertaken internships and a position within different areas of the fashion industry. These placements, along with my studies have enabled me to develop not only specific Visual Communication experience, but also a valuable and transferable skill set in this fast paced industry. Through work and interning I have a strong knowledge of both online and in-store luxury. This is where my ability to translate company/house style tailored for a specific audience has become an invaluable tool. My degree has allowed me to become an adaptable worker in a mixture of creative mediums and possess a keen eye for detail.

Skills

 

  • Fashion
  • Art Direction
  • Retail
  • Design
  • Visual Communication
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Online Retail
  • Creative Thinker and Problem Solver
  • Social Media Content Management
  • Customer Communication

Work history

Currently

Brand Represntative & Supervisor

Herald Heart Ltd

Sep 2014
  • Working at both the Head Office and in the Store. When stationed at HO I would manage and arrange diary commitments for Company Director, screening of general information and queries. Formulating sales reports, databases and strategies for marketing and potential company expansion. Placing and receiving orders, overseeing distribution. Daily communications with clients, Building strong relationships. Organising, attending and designing company space at trade shows. Creating content for website, social media and blog. When at the store I would design and create dynamic visual merchandising displays for windows and shop interior. Advising and taking bespoke millinery orders. Sales promotions. Monitoring stock, reviewing its performance and taking appropriate actions where necessary.

2016

Brand Representative & Supervisor

Herald Heart Ltd

Aug 2014 - Mar 2016
  • Working at both the Head Office and in the Store. When stationed at HO I would manage and arrange diary commitments for Company Director, screening of general information and queries. Formulating sales reports, databases and strategies for marketing and potential company expansion. Placing and receiving orders, overseeing distribution. Daily communications with clients, Building strong relationships. Organising, attending and designing company space at trade shows. Creating content for website, social media and blog. When at the store I would design and create dynamic visual merchandising displays for windows and shop interior. Advising and taking bespoke millinery orders. Sales promotions. Monitoring stock, reviewing its performance and taking appropriate actions where necessary.

2016

Studio Assistant

COCO Rose Millinery

Jan 2015 - Jan 2016
  • Roles included assisting design team with new collection, creating moodboards, presentations, researching past collections and competitor research. Daily communication with buyers, customers and representing the brand.

2013

Studio Internship

Style-passport

Feb 2013 - Mar 2013
  • Roles included providing assistance to all members in various departments with daily tasks. Daily communication with Buying, Sales, Distribution and Marketing departments. Competitor analysis. Conversing with customers and bloggers via email and phone calls. Creating content for the blog site. Assisting with the upload, product description and maintaining website visuals to company standard.

2011

Assistant Shop Manager

Herald Heart Dress Shop

Mar 2010 - Aug 2011
  • Roles included, attending shows such as LFW and Pure to assist the Buying team. Liaising with Brand and Sales Representatives in person or via calls regarding stock. Creating engaging window and shop floor displays. Styling the Herald & Heart look books.

2011

Sales Assistant

Herald Heart Ltd

Jun 2009 - Aug 2011
  • Roles included, interacting with customers on shop floor, dealing with queries, advising on product and serving through to sale completion. Creating exciting displays on shop floor and in windows.

Education

2014

Creative Direction for Fashion

University of the Arts, London

Aug 2011 - Jun 2014
  • Visual communication of fashion with awareness of social, cultural and technological factors.

2011

Fashion and Garment Design

Sussex Coast College Hastings

Aug 2009 - Jun 2011
  • Technical fashion construction informed by fashion, art, culture.