About me
Experienced Email Marketing Manager with over 3 years experience in e-commerce and luxury brands, specialising in email marketing, planning and copywriting.
- Highly proficient in optimising targeted email campaigns, conducting A/B testing, and automating email flows.
- Skilled in using Klaviyo, Shopify, MailChimp, Hubspot and other tools to enhance customer satisfaction and drive conversion rates.
- Dedicated to meeting your needs and taking ownership of your project from inception to completion.
Let's work together and achieve something amazing!
Projects
Projects credited in
- In the Frow x Edge of Ember 'Paradise' LaunchVictoria Magrath of InTheFrow collaborated on her second collection with sustainable and ethical jewellery brand Edge of Ember. For the PRE-LAUNCH, I was briefed to scout locations to shoot the Paradise campaign and secure a venue for a PRE-LAUNCH event. The Paradise Collection was born from 7 of Victoria’s most loved places she visited around the world that Victoria wanted to share with her 1.3 million followers. For the POST-LAUNCH, I created signature ‘Paradise’ mailers to send out to key pr
Work history
Customer Experience LeadEdge of Ember
- London, United KingdomFull Time
Edge of Ember, is an ethical luxury jewellery brand that specialises in lab-grown diamonds and recycled metals. My main responsibilities included:
Establish segmentation strategies mainly for targeted email campaigns to drive repeat sales and reduce customer churn
A/B testing email and sign-up forms
Optimise automation email strategy and map out new email flows based on priority segments
Formalise the customer service ethos and processes
Introduce Gorgias as an enquiry management programme (Macros, Rules, Help Centre) to optimise service and track KPIs
General e-commerce and administrative tasks using Shopify
Work closely with developers to improve the website based on customer feedback and customer journey mapping
Design and launch a new Loyalty Programme using Loyalty Lion
Manual customer outreach using brand partnerships and customer mailers to nurture customer relationships
Onboard and train new members of the team on systems and processes
Assisting with content creation for Instagram and TikTok
Skills: Klaviyo, Gorgias, Shopify, Excel, Hubspot, Hotjar, Loyalty Lion, ShipStation, Global-E, Basic HTML.
Travel ExecutiveQuintessentially
- Portland Pl, Marylebone, London, UKFull Time
Quintessentially, a luxury concierge company specialising in personalised and tailored travel experiences. My main responsibilities included:
Acting as support for the sales team with booking processes
Liaising with Sales Consultants on their sales and keeping a record of these
Assisting the Sales Consultants with additional office tasks
Creating detailed, often complex, itineraries for a variety of destinations and clients
Liaising with worldwide hotels, lodges and ground agents
Attending regular Travel Networking Events
Liaising with Quintessentially Lifestyle Managers in order to surprise and delight clients
Comprehensively capturing all client information and keeping Salesforce up to date
Working to last minute and tight deadlines, in an accurate and time-efficient manner
Skills: Salesforce, Excel.
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Skills
- Marketing
- Social Media Marketing
- Marketing Strategy
- Brand Marketing
- Digital Marketing
- Brand Management
- Email Marketing
- Communications
- Content and Media Writing
- Content Creator