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Chloé Minereau

Digital & Design Consultant

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAccount Manager - Brand Manager - Brand Strategist

Projects

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About me

A creativity-driven team player with good people skills, taking every obstacle as a new way to learn. Solid background in both Design & Communication Strategies. Ability to manage, gather and empower teams with different profiles. Other interests: Sociology, Anthropology, Psychology, Consumer Behavior, Hard and Soft Sciences, ... Masters in: - Digital Marketing & Social Media (2016-2017) - International Brand Management (2014-2015) @ INSEEC / Sup de Pub / Paris & London Bachelor and IAA diploma of Communication and Marketing Option: Creation & Strategy

Skills

  • Account Handling
  • Communication
  • Branding
  • Packaging
  • Signage
  • Digital
  • Brand Strategy
  • Strategy
  • Marketing
  • Cross-cultural Working

Work history

2015

Volunteer

UNICEF France

Nov 2015 - Jul 2015
  • Paris, France
  • Internship
  • Volunteer’s training and management, logistics operations, awareness pleas in elementary and secondary schools

2015

Account Executive

Carré Noir

Feb 2015 - Aug 2015
  • 92150 Suresnes, France
  • Internship
  • Brands: Total, Engie (GDF Suez), Lafarge, St Hubert Creative and strategic team management, client management, strategic planning, ...

2014

Media Planner

ZenithOptimedia France

Aug 2013 - Apr 2014
  • Levallois-Perret, France
  • Internship
  • Clients : Fnac / Lactalis / Pierre Fabre / AG2R La Mondiale Brand Strategy / Studies Missions : - Benchmarks - Consumer studies - Monitoring running campaigns Media Planning Missions : - Presentations, Media Planning - Accounts management

2013

Marketing Communications

Newmanity

Oct 2012 - Apr 2013
  • Paris, France
  • Internship
  • Newmanity : Social Network/Media, specialized in Sustainable Development, human rights and equality, ... PR Missions : - Organisation of events - Management of service providers - Gest's management Digital & Copywriting Missions : - Design modifications for the institutional blog - Creation of the blog's structure - PHP executions of rubrique's page stetting - Writing and modifications of the blog's texts Operational Marketing / Digital Missions : - Indicators' need definition - Tag plan amelioration and tagging - Deployement and recettage following - Back Office management Promotional Marketing Missions : - Management of participations & results of a contest - Partnership management AD / Graphic Design Missions : - Image's management for Community Management

2012

Public Relations Account Executive

Fort & Clair Communication

May 2012 - Sep 2012
  • Paris, France
  • Internship
  • Event - Clients : Tabio (Fashion), Anteprima Lineapelle (Tanneur's exhibition) Missions : - Organisation of events - Management of service providers - Guest's management Press Relations - Clients : Tabio (Fashion), Anteprima Lineapelle (Tanneur's exhibition) Missions : - Page setting and writing of press releases - Press Relation following - Production of communication tools management - Marketing operations management (Co-branding, Media partnerships) Community Management - Client : Tabio (Fashion) Missions : - Facebook's Community management - Setting of evergreen posts on sock's theme

Education

2017

MBA

Sup de Pub INSEEC

Sep 2014 - Feb 2017
  • London, United Kingdom
  • MBA: Digital Marketing & International Brand Strategy Sup de Pub: French school specialized in advertising and marketing, which is part of the INSEEC group Lectures: Strategic planning, digital marketing, international marketing, geopolitics, trendspotting

2014

IAA Marketing Communication

Ecole Supérieure de Publicité

Sep 2011 - Jun 2014
  • Paris, France
  • Bachelor & IAA Diploma ESP (Ecole Supérieure de Publicité): French school with part-time lectures and internships Lectures: Communication strategy, marketing strategy, art direction, copywriting, strategic planning

2011

Baccalaureat Scientifique

L'ermitage, International School of France

Sep 2009 - Jun 2011
  • 78600 Maisons-Laffitte, France
  • Student Government member, Representative of the School in India and Germany

Awards

2014

Red Bull - Marketing & Advertising Competition

Ecole Supérieure de Publicité

  • ESP Competition / Rank: 3rd Role: Project Manager Brief: Create a device in the Internet of Things sector related to Red Bull Universe Missions: - Trendspotting in the Internet of Things sector - Creation of two products related to Red Bull brand Universe: As the brand already made the step of Brand Content through RedBulletin and other publications, we decided to launch the very first Brand Experience related to Red Bull. In a reaffected building, all the experiences relayed by Red Bull (Extreme sports, arts, ...) were enhanced via connected experiments (VR and a belt with different connected accessories). Through the user's journey, he has to pass several missions inspired by a multitude of innovations - Building the communication plan of the projects: Through branding to cross media, we developed a communication planning for a year following the construction of the site

2014

VStar - Advertising Competition

Sup de Pub INSEEC

  • English speaking competition in Sup de Pub (Paris & London) / Rank: 2nd Role: Media Planner and Digital operations Manager Missions : - Strategic recommandation for VStar, english brand of e-cigarets - Communication plan over a year

2013

Marketing Competition

Ecole Supérieure de Publicité

  • ESP Competition / Rank: 1st Role: Head of Project Monitoring Missions: - Product Creation: Cosmetics inspired by folk remedies - Trendspotting: DIY, natural beauty, ... - Brand creation: Inspired by the aura defined by authenticity and "grand mother" designs, we created the brand "Retrosmetics", with three different ranges - Business plan creation: Online and presence in stands for awareness