About me
A creativity-driven team player with good people skills, taking every obstacle as a new way to learn.
Solid background in both Design & Communication Strategies.
Ability to manage, gather and empower teams with different profiles.
Other interests: Sociology, Anthropology, Psychology, Consumer Behavior, Hard and Soft Sciences, ...
Masters in:
- Digital Marketing & Social Media (2016-2017)
- International Brand Management (2014-2015)
@ INSEEC / Sup de Pub / Paris & London
Bachelor and IAA diploma of Communication and Marketing
Option: Creation & Strategy
Projects
- Co Taxi Go - Branding and Communication RecommendationAs a new app submitted to my School their brief for it's launch, we organized our promotion into teams in order to provide a Communication Recommendation. Brief: Orchestration of the launch of a new app (CoTaxiGo), enabling users to match together in order to split Taxi's costs. Role: Project Manager - Re-branding: Adaptation of the brand and app to the user. Providing a seamless experience through a clear positioning and brand culture - Communication plan: An adaptive plan to focus on return on investment, which mixed carefully digital communications, influencers and street marketing.
Work history
Volunteer
- Paris, FranceInternship
Volunteer’s training and management, logistics operations, awareness pleas in elementary and secondary schools
Account Executive
- 92150 Suresnes, FranceInternship
Brands: Total, Engie (GDF Suez), Lafarge, St Hubert
Creative and strategic team management, client management, strategic planning, ...
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Skills
- Account Handling
- Communication
- Branding
- Packaging
- Signage
- Digital
- Brand Strategy
- Strategy
- Marketing
- Cross-cultural Working
Education
MBA
- London, United Kingdom
MBA: Digital Marketing
& International Brand Strategy
Sup de Pub: French school specialized in advertising and marketing, which is part of the INSEEC group Lectures: Strategic planning, digital marketing, international marketing, geopolitics, trendspotting
IAA Marketing Communication
- Paris, France
Bachelor & IAA Diploma
ESP (Ecole Supérieure de Publicité): French school with part-time lectures and internships Lectures: Communication strategy, marketing strategy, art direction, copywriting, strategic planning
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Awards
Red Bull - Marketing & Advertising Competition
ESP Competition / Rank: 3rd
Role: Project Manager
Brief: Create a device in the Internet of Things sector related to Red Bull Universe
Missions:
- Trendspotting in the Internet of Things sector
- Creation of two products related to Red Bull brand Universe: As the brand already made the step of Brand Content through RedBulletin and other publications, we decided to launch the very first Brand Experience related to Red Bull.
In a reaffected building, all the experiences relayed by Red Bull (Extreme sports, arts, ...) were enhanced via connected experiments (VR and a belt with different connected accessories). Through the user's journey, he has to pass several missions inspired by a multitude of innovations
- Building the communication plan of the projects: Through branding to cross media, we developed a communication planning for a year following the construction of the siteVStar - Advertising Competition
English speaking competition in Sup de Pub (Paris & London) / Rank: 2nd
Role: Media Planner and Digital operations Manager
Missions :
- Strategic recommandation for VStar, english brand of e-cigarets
- Communication plan over a year+ Show more