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I'm currently an Account Manager at AOL London working in Digital Media and Mobile Advertising. I'm looking to advance in my career and progress to the next level with an exciting and ambitious company!
Customer focus ❖ Managing client relationships with impeccable customer service, responding to frequent demand from multiple agencies and accordingly tailoring client communications to match individual needs. ❖ Upselling & cross-selling to clients at appropriate opportunities with a focus on business objectives. ❖ Working with global EMEA agencies on campaigns for Twitter, Mercedes, Microsoft, Max Factor, Nissan, IBM, Gillette, Lego (campaign budgets; $10K - $200K) Project management ❖ Coordinating with internal teams to ensure the execution and delivery of campaigns launches are accurate, maintaining own work flow & meeting pressured deadlines. ❖ Working with Sales to ensure all bookings are accurately in-system and contractual obligations are met. ❖ Consistent monitoring of each campaign in accordance with the agreed goals and objectives of the client. Reporting & analysis ❖ Providing client reporting requiring sound knowledge of Excel & PP to analyse business results and build presentations. ❖ Providing post campaign analysis, presenting to clients and offering strategic recommendations to prompt future bookings.
Whichit Dates EmployedNov 2014 – Jan 2016 Employment Duration1 yr 3 mos LocationLondon ‘Whichit winner of Facebook's App of the Year for EMEA region 2015’ Whichit™drives sales by putting brands in front of a highly targeted audience in an interactive choice selection app. For Brands Whichit is an engaging social preference platform that turns followers into a virtual focus group with predictive analytics. Brands can source feedback and are able to incentivise audience votes with money off vouchers and a quick route to purchase. Social media & community management ❖ Implementing the company’s content strategy, creating relevant content, developing brand awareness and generating inbound traffic. ❖ Leading the company activities in social media; creating & curating interesting and engaging content across 5 platforms based around key audience demographics. ❖ Outlining the social media plan, building the social media calendar and monitoring social media trends to evolve our digital marketing strategy. Campaigns and advertising ❖ Researching, planning and running a variety of campaigns; inhouse competitions, user acquisition, blogger outreach, email marketing. ❖ Creating dynamic paid weekly social media advertising campaigns through various online advertising models such as Power Editor. ❖ Working with leading bloggers in the fashion industry during London Fashion Week. Analytics and SEO ❖ Tracking KPI’s using Google Analytics, Appsflyer, Facebook Insights. ❖ Creating & presenting ad hoc reports for analysis and drawing actionable insights. ❖ Overseeing the link building, keyword and store descriptions strategy to increase rankings on popular search engines.