About me
Creative & analytical Senior Marketing Manager with 6 years of experience; dedicated to driving customer satisfaction & product visibility through highly-targeted online and offline marketing strategies. I excel in relationship building & team management, & exhibit excellent negotiation, communication & organisation skills.
Work history
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Senior Marketing ManagerPRESS London
- London, United KingdomFull Time
• Ownership of PRESS’ multi-channel marketing strategy; commercial sales, retail & online.
• Creating and managing campaigns to launch new products and sell existing products; from ideas to execution.
• Responsible for brand guidelines & messaging across the business, from the website through to packaging and printed materials.
• Curating annual/quarterly marketing & PR plans to aligned to product launches, events and marketing strategy.
• Managing department budgets & reporting directly to CEO.
• Managing a small professional team overseeing digital, SEO/PPC, social & liaising with external agencies.
• Liaising with E-Commerce Manager to define promotional strategy from the website including mechanics, frequency & occasions.
• Editor of The Squeeze, PRESS’ blog and responsible for writing, editing and formatting articles.
• Forming partnerships with brands to create content for social channels & The Squeeze.
• Generating customer retention strategy, including regular email communications alongside specific trigger campaigns.
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Digital Marketing ManagerPRESS London
- London, United KingdomFull Time
• Managing & directing all social media platforms; Instagram, Facebook, Twitter & YouTube.
• Content creation including photography, videography & copywriting; managing posting calendar across both paid & organic.
• Responsible for growing PRESS’ social accounts (Instagram from 12k to 35k in <18 months).
• Driving continuous improvement in re-targeting, analysing effectiveness of media & content to drive reach & engagement.
• Working directly with influencers to drive reach of key messages by creating content specific to consumer audiences.
• Editor of The Squeeze, PRESS’ online & offline magazine including content planning, proof reading, writing & editing.
• Working with brands on partnerships and influencers, including competitions, video campaigns, interviews & events.
• Responsible for doubling PRESS’ database from 18k to 36k in < 2 years.
• Experienced in using tools such as Iconosquare, Hootesuite, Photoshop, Indesign, Lightroom, iMovie & Shopify.
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Skills
- Marketing
- Copywriting
- Marketing Strategy
- Videography
- Strategy
Education
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CertificateNew Entrepreneurs Foundation
- London, United Kingdom
A 12-month development programme skills needed to start, lead & build businesses.
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Certificate in Digital MarketingSquared Online | Developed with Google
- London, United Kingdom
Digital Marketing course – Digital, Technology, Data Analysis & Communication.
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