Chloé Palmer
Available

Chloé Palmer

marketing managerLondon, United Kingdom
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Chloé Palmer
Available

Chloé Palmer

marketing managerLondon, United Kingdom
About me
Creative & analytical Senior Marketing Manager with 6 years of experience; dedicated to driving customer satisfaction & product visibility through highly-targeted online and offline marketing strategies. I excel in relationship building & team management, & exhibit excellent negotiation, communication & organisation skills.
Work history
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    Senior Marketing ManagerPRESS London
     - London, United KingdomFull Time
    • Ownership of PRESS’ multi-channel marketing strategy; commercial sales, retail & online. • Creating and managing campaigns to launch new products and sell existing products; from ideas to execution. • Responsible for brand guidelines & messaging across the business, from the website through to packaging and printed materials. • Curating annual/quarterly marketing & PR plans to aligned to product launches, events and marketing strategy. • Managing department budgets & reporting directly to CEO. • Managing a small professional team overseeing digital, SEO/PPC, social & liaising with external agencies. • Liaising with E-Commerce Manager to define promotional strategy from the website including mechanics, frequency & occasions. • Editor of The Squeeze, PRESS’ blog and responsible for writing, editing and formatting articles. • Forming partnerships with brands to create content for social channels & The Squeeze. • Generating customer retention strategy, including regular email communications alongside specific trigger campaigns.
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    Digital Marketing ManagerPRESS London
     - London, United KingdomFull Time
    • Managing & directing all social media platforms; Instagram, Facebook, Twitter & YouTube. • Content creation including photography, videography & copywriting; managing posting calendar across both paid & organic. • Responsible for growing PRESS’ social accounts (Instagram from 12k to 35k in <18 months). • Driving continuous improvement in re-targeting, analysing effectiveness of media & content to drive reach & engagement. • Working directly with influencers to drive reach of key messages by creating content specific to consumer audiences. • Editor of The Squeeze, PRESS’ online & offline magazine including content planning, proof reading, writing & editing. • Working with brands on partnerships and influencers, including competitions, video campaigns, interviews & events. • Responsible for doubling PRESS’ database from 18k to 36k in < 2 years. • Experienced in using tools such as Iconosquare, Hootesuite, Photoshop, Indesign, Lightroom, iMovie & Shopify.
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Skills
  • Marketing
  • Copywriting
  • Marketing Strategy
  • Videography
  • Strategy
Education
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    CertificateNew Entrepreneurs Foundation
     - London, United Kingdom
    A 12-month development programme skills needed to start, lead & build businesses.
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    Certificate in Digital MarketingSquared Online | Developed with Google
     - London, United Kingdom
    Digital Marketing course – Digital, Technology, Data Analysis & Communication.
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