With over 5 years marketing experience in the arts and culture sector, championing community engagement and innovative partnerships, my role is to help you reach your desired audience. Specialising in strategic audience development and mission-driven marketing, I have proven experience of implementing traditional and digital marketing campaigns to promote large scale cultural experiences on a national and international level.
Projects credited in
- Collect 2018: International Art Fair for Modern Craft and DesignCollect: The International Fair for Contemporary Objects is one of the leading events on the global crafts calendar – an essential, discipline-crossing showcase of modern creative expression for collectors, enthusiasts and practitioners alike.
Marketing OfficerCrafts Council England
London, United KingdomFull Time
-Responsible for the preparation, planning and project managing the publication of all publicity material to maximise brand promotion. -Creating marketing campaigns and working internally or with the company's external PR agency to see them executed. -Creating and developing new innovative ways to communicate the company message to their existing customers. -Forming strategic partnerships to bring in new audiences. -Planning and project managing marketing events and evaluating their success. -Evaluating the effectiveness of all marketing activity and compiling reports and presentations to feed this information back internally and externally. -Developing and implementing an internal marketing programme and ensuring the brand and tone of the organisation is kept consistent through all department’s communications. -Plan, develop and deliver traditional and digital campaigns as agreed within timescales and agreed budgets. Campaigns include exhibitions, events, research, education, talent and development opportunities.
Audience Developement CoordinatorLeeds Internatinoal Film Festival
- Leeds, United KingdomFreelance
As Marketing and Audience Development Coordinator for Leeds Film City and Leeds International Film Festival I was responsible for refreshing the brand for the 32nd Edition, managing the design and distribution of traditional marketing, devising and implementing digital marketing strategies to promote: LIFF2018, the newly introduced LIFF Presents all year-round programme, INDIs Festival and the Young Film Festival. I reached new audiences for LIFF through defined research and targeted marketing whilst maintain strong communication with their existing audiences. I managed a team of interns and digital volunteers, to document the festival whilst monitoring their performance, structuring their workload and recognising opportunities for their own professional development.
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- Marketing PR
- Social Media Marketing
- Popular Culture
- Audience Development
- Digital Marketing
- E-commerce Campaigns