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Professional experience of marketing and development within the arts. Proven experience of implementing digital marketing campaigns to promote events and institutions. Outstanding written and oral skills with publication on specialised content, features, and reviews both online and in print. Proficient with both Microsoft Office and Mac software. Intuitive with the Adobe Creative Suite. Strong understanding of major social media platforms, CMS and their use as marketing tools. Personal passion for the arts regularly practiced through curatorial and institutional roles within an exhibition and gallery environment. An understanding of funding processes within the arts and experience of producing coherent funding applications and reports.
Over the past year I have played a key role in supporting the promotion of the UK City of Culture 2017 year long programme creating engaging and creative campaigns to new and existing audiences - locally, regionally and nationally. Utilising both traditional and innovative marketing channels, I have implemented and evaluated a series of campaigns to visitors, residents, creative and corporate partners. My role has allowed me to deliver campaigns for a range of activity, with my main focus concentrating on the visual arts programme of Hull 2017, which includes the activity of the brand new contemporary art space Humber Street Gallery. I manage the printing and distribution of guides, brochures, flyers and other print materials, coordinating the copywriting, drafting and proofing process and overseeing the design with our key designers – all of which is monitored to the specified budgets and recording efficiently. The execution of exhibition openings and events is something I do annually. Communicating between the necessary parties, I develop signage and interpretation relevant to the exhibitions and oversee the installation – my most recent interpretation installation includes this year’s Turner Prize 2017 hosted by Ferens Gallery, Hull. Working alongside the digital team, I ensure the events and exhibitions are documented through a photographer and distributed appropriately through our digital and marketing channels. I also coordinate the distribution of press releases to the relevant contacts. Oversight of projects: -Humber Street Gallery – Yorkshire’s latest pop-up contemporary art gallery -Turner Prize 2017 – a project in collaboration with Tate and Ferens Gallery -One Day, Maybe (dreamthinkspeak) -G.F Smith: The World's Favourite Colour campaign -LGBT50 – a week long programme of events celebrating the LGBT community and the 50 year anniversary of the partial decriminalisation of homosexuality in the UK. -WORM Festival – an arts festival in collaboration with the Rotterdam based arts collective WORM -Autumn Highlights – campaign and print distributed across the Hull and East Riding area -Lost Property – campaign and zine giving a voice to the local LGBTQ+ community -HUSH – a series of gigs for 14-19 year olds in secret locations across the city
I am in charge of creating content for publications and information packs around the current exhibition on show for visitors and staff. I also create research papers based on the themes of the current or upcoming exhibitions to be published by the in house publishing team. A large amount of the research is also featured as an online resource for the gallery to be used by scholars and students. It is also part of my role to convey my research to academic groups who visit the gallery for a tour of the exhibition in a coherent and concise manner. In addition, I invigilate during open hours, private viewings and events to ensure visitors can receive any information they may need and also ensure the safety of the artworks within the gallery spaces.
I am the current gallery intern for the contemporary art gallery Hang Up. The position has gained me experience working in an independent contemporary gallery, preparing for exhibitions and assisting with the running of an art e-commerce website. I am responsible for updating and maintaining social media channels and the website. I am writing the majority of the weekly blogs. Researching current events/new releases/newsworthy articles whilst providing a punchy blog using the current language. I have learnt how to distribute our news to reach more people and gain more followers I regularly update the CRM with subscribing customers and cases to regular updates about the gallery and the artists they have enquired about. I research current and prospective artists and keep the Artist Bible updated with useful content to be used by all members of staff. I have learnt and assist staff on how to professionally wrap and pack the artworks correctly for any sales: tube/flat-packed or framed artwork. I can now pack artwork confidently on my own when the gallery is busy. I work along with the other members of staff to create online and PDF exhibition catalogues and as part of the team to develop a strong Press Strategy and creative installation. I also assist with any tasks that need doing pre/post exhibition.
I have been working for the artist Rich Simmons on a freelance basis, helping set up his new gallery and studio space based in Croydon. This work has required a lot of manual labor for the actual aesthetics of the space. It also has required work on audience development strategies in order to ensure the success of the gallery opening which is planned for later this year. This has required of me to carry out some market research as well as develop some already existing graphics to be used in marketing material for these audience development strategies.
I assisted in the installation of the piece Phase Revival created by the renowned Leeds based collective Super Positions. Working with the artists, I helped install the work at Leeds Town Hall, collaborate the piece to run alongside an intricate piece of music created specifically for the piece and curate the coinciding exhibition that explained the work of the collective Super Positions. I then went on to demonstrate and train up Light Night volunteers on the mechanics of the work that had to be operated to a very specific schedule throughout the festival. I can proudly say I have since been invited by members of Super Positions to work on upcoming projects in the future.
As Marketing Assistant at The Civic, Barnsley my role required me to produce all aspects of digital and print material to promote the seasonal programme of the theatre, gallery exhibitions and venue activity. I produced press releases for all activity and liaison with other institutions to help build and maintain relationships within the arts and further afield. I was responsible for creating contractual agreements for performers and artists and ensure the relationships are strongly maintained throughout and after their time at The Civic. I regularly updated The Civic website with information and news to ensure that traffic to the website was encouraged. In addition, I regularly update social media channels to implement digital marketing campaigns. The role required me to send out a monthly email to all mail listing subscribers updating them on activity related to The Civic and partners. I was also responsible for the development of education outreach programs to nurture The Civic’s contribution to encouraging young people in the surrounding area to venture into the arts. I represented The Civic with current and prospective partners and I understood the importance of up-keeping the institutions intentions when liaising with people within the company and externally. I attended meetings, talks, events and workshops on behalf of The Civic whilst ensuring it is recognized as a diverse, international institution of specialist, artistic output with a care for the surrounding community. I communicated with designers on creating promotional material whilst ensuring The Civic brand remains consistent throughout.
I curated the final exhibition for the Leeds College of Art Christian Society. I was responsible for placement of the art works, exhibition design and exhibition installation. The exhibition featured over 20 artists and consisted of various mediums of work. The exhibition received coverage from the Yorkshire Evening Post for which I provided a quote for the article: http://goo.gl/grmSFH
I was the Digital Marketing Officer for the art collective Somewhereto_ and was responsible for all social media accounts, content and campaigns to engage clientele. I carried out this role throughout one of the busiest events Somewhereto_ have successfully carried out; the FESTIV_alt pop up market and mini festival in Wakefield. I managed content featured on multiple social media accounts and create promotional e-flyers for the mini festival. I updated media with the progress of the festival; this included regularly documenting the event through photos and filming. I played a large role in the booking of musical entertainment and comedy acts for the evening session of the festival. I also worked alongside other departments of the festival and store holders to create a schedule for the duration of the festival.
I have curatorial experience, managing small exhibitions and prepared the exhibition for Leeds College of Art’s Blenheim Walk Gallery Louise Bourgeois Prints: Autobiography Series and 11 Drypoints. I was responsible for not only the lay out but also the installation of the works. I promoting the exhibition by initiating a social media focused marketing strategy that allowed me to gain an online interest in the opening night event and another event hosted at the gallery, which tied in with the Being Human festival.
Throughout my role at Northern School of Contemporary Dance: -I gained experience communicating with existing and new clientele as my role as head of private hires at Northern School of Contemporary Dance. After collecting feedback from existing customers and the Finance department, I set up a new invoicing and administration system, which was well received making the process not just easier, but more efficient for, all parties involved. -I was responsible for creating and up-keeping contractual agreements for private hire clients throughout the duration at NSCD and maintained contact after their use of NSCD space. -Throughout my role as responsible people for private hires I represented NSCD with current and prospective clients. I understood the importance of up-keeping the institutions intentions when liaising with people within the school and externally. I attended meetings, talks and workshops on behalf of NSCD whilst ensuring NSCD was recognized as a diverse, international institution of specialist, conservatoire-level contemporary dance training with a care for the local community. I maintained not only current cliental but have also attracted new private hire clients that requested to book the space over the next few coming years bringing a regular income from the private hires department. -I liaised with local, national and international choreographers drafting up performance contracts and teaching agreements. -I played a role in Riley Theatre’s application for ACE funding attending ACE meetings and workshops helping draft up prospective ideas for the application process and conducting the final report for last year’s successful application. -I managed the Marketing department at NSCD solely in the absence of the Marketing Manager and kept activity in the department running smoothly. This included liaising with the publication designers sending them a design brief to create a poster listing the Autumn season at Riley Theatre and making amendments to the draft PDF versions of Riley Theatre’s brochures before sending it off for print. -I regularly communicated with the L&P department, updating the website with any news or workshops they have and created a poster in the same style as the Riley Theatre listings poster with our designers. -I regularly update the NSCD website with information and news to ensure that traffic to the website is encouraged. In addition, regularly used social media to implement digital marketing campaigns. -The role required me to send out a monthly email to all students, staff and mail listing subscribers at NSCD updating them on activity related to NSCD and what the school had upcoming to offer.
I was responsible for any press releases composed to promote events or artist. I was also responsible for any content that went on the Wakefield Literature Festival website to ensure that traffic to the website is encouraged. I attended meetings, talks and workshops on behalf of Wakefield Literature Festival whilst ensuring Wakefield Lit Fest is recognized as a diverse festival of upcoming talent and literature with a care for the local community. I drafted and managed print, online and social media communications designed to promote company brand, image and values.
Graduated with a 2.1 in BA Hons History of Art with Museum Studies