Where do I start? I’m a socialite that loves spending time with friends going to concerts, parties and the cinema. A super gamer that loves to engross in the other dimension that is commonly known as the video game realm. I am also a mentor for the class of 2019 D&AD Shift creatives, which gives me the chance to guide people who aren’t able to get into advertising via grad schemes and conventional routes.
• Organised collaborative events with the NHS blood donation team to increase the number of black blood donors. • Led talks at KPMG & Google and managed through media opportunities with Reprezent radio, Channel 5 News and the BBC. • Secured sponsorships from the NHS and Grace Food for events. • Developed company branding, objectives and mission statement.
• Responsible for the strategy and execution of digital, email and media campaigns across LG’s e-learning platform. Campaigns to increase user engagement via direct email marketing and increase user dwell time with tailored competitions. • Increased average dwell time across the LG lounge platform by 50% rising from 6 minutes to 9. • Maintained an average profit across all projects of circa 35% • Orchestrated B2B and B2C various experiential for UK and international clients.
• Delivered digital marketing campaigns for Samsung’s LMS platform across social, digital and email channels. • Wrote copy, built and sent regular newsletters to the various segments of the Samsung audience; In turn creating targeted drip campaigns to encourage platform engagement. • Led and managed all BAU content uploads including day to day website maintenance. • Became an integral member of the Samsung backstage team by developing a deep level understanding of the Moodle LMS. • Managed weekly face to face client status updates and project reconciliations to ensure projects stay within budget but deliver maximum quality. • Forged new client relationships across the Samsung retail marketing team and training teams.