About me
•More than 16 years of combined experience in E-commerce / CRM Marketing and Creative Design.
• Proficiency and technical skills in diverse graphic software, including Photoshop, IIlustrator, InDesign, Dreamweaver, E-mail marketing platforms and CMS.
• Strong experience in UI Design and accessibility standards for desktop and mobile platforms, CSS / HTML coding and SEO methods and principles.
• Solid experience in Retail E-commerce with current focus in Beauty/Fashion Luxury brands.
• Sharp awareness of corporate and branding guidelines to maintain visual consistency and standards across all digital channels and platforms.
• Understanding of database queries and dynamically generated websites.
• Proven experience in visual design for online stores, mobile websites and UI design focusing in usability standards, accessibility and user experience.
• Knowledge of App design for smartphones and tablets including the development of strategies, wireframing, resourcing graphics and prototyping.
• Experience in Photography, photoshoot art direction, image selection, processing and adaptation across print, digital and social media.
Work history
Digital Designer
London, United KingdomFull Time
CRM / E-mail Marketing
• Developing and creating CRM Marketing campaigns aligned to Retail and Global Marketing strategy.
• Building, HTML/CSS coding and liaising with Digital Marketing agencies for production, A/B testing, database segmentation, sign off and deployment.
• Producing, updating and testing the UK, Germany and France CRM e-mails, including Welcome/registration series, abandoned, product review and back in stock.
E-commerce
• Analysing design trends and reviewing competitors, generating ideas to-maximise creative output, accessibility and user experience improvement to drive website traffic.
• Designing user-centered layouts, UI, content pages, landing pages and functionality improvements across the UK, FR, DE and HK websites.
• Developing the visual strategy and online guidelines for campaigns, competitions and promotions and their application through different EMEA markets and channels including desktop, mobile, social media, blogs and affiliates programs.
• Managing a Junior designer, supervising online product launches and visual production of promotions, interface buttons, landing pages and affiliate banners. (Dec 2014- Dec 2015)
• Liaising with external developers and e-commerce providers to achieve pixel perfect designs in the implementation of design mock-ups and functionality improvements.
• Working closely with the marketing team to make sure all e-commerce collateral is on brand and consistent with in-store creative and new product launches.
• Liaising with members from US, DE, FR, HK, SA and Global team for the creation and brand alignment of digital assets.
• Collaborating with the E-commerce / Digital Marketing team with ideas for product merchandising, marketing strategy, copywriting, image usage and selection.
• Processing and retouching high quality product images for digital and online use.
Other
• Digital Design support to different company departments including Retail Marketing, Export and Wholesale accounts.
Skills
- Sketch
- Html CSS
Education
M
M
App Design for mobile devicesMorley College
Fashion PhotographyUniversity of The Arts London (UAL)
- London, United Kingdom