Chris Imlach

Brand Guru



  • Advertising
  • Digital Media
  • Marketing PR
  • Copywriting
  • Critic
  • Editing
  • Journalism
  • Blogs
  • Blogging
  • Creative
  • Features
  • Web Content
  • Popular Culture
  • Excel
  • Word

Work history


Contributing Editor & Music

Project Blastocyst

Mar 2013
  • A voluntary role where I run, and contribute to, the music section of arts website Project Blastocyst. This involves - Co-hosting the weekly Opportunity Inbox podcast and curating the related Opportunify playlist on Spotify Writing reviews of albums, gigs and songs for the website. Organising and editing work submitted by other contributors. Scripting and presenting special one off podcasts.


Brand Guru


Apr 2015 - Mar 2016
  • I was in charge of the public impression of EeBria, the UK's largest and most popular craft alcohol marketplace, and EeBriaTrade, our unique on-trade marketplace. This involved managing the brand's social channels, email marketing and PR, to drive awareness and sales, as well as creating the company's brand strategy. I created both written and visual content for press stories, marketing emails and social media, grew the brand's social media impact and manage relationships with relevant press outlets to ensure that the reputation of EeBria and EeBriaTrade improves and grows. I was also responsible for seeking out opportunities to grow recognition of the EeBria brand with both the general public and the on trade, analysing our data for useful and interesting trends and reporting on all marketing activity.




University of Toronto

Aug 2008 - May 2009
  • A year long academic exchange



The University of Edinburgh

Aug 2006 - May 2010
  • MA (Hons) in History, specialising in 20th century history.