An integrated creative with experience in leading the creative and Art Direction commitments of a 40-strong department.
Putting an absolute focus on making every piece of work as insightful, innovative and engaging as possible. Not accepting mediocrity in whatever form it comes (just good enough isn't good enough). And strive to nurture client relationships outside the department as well as the talent within.
As an Art Director and Designer, I love my craft – and I am as happy working in print as I am pixels, from moving image to looping image and everything in between. I have art directed TV shoots, still shoots, content shoots even a pro surfer and diving shoot.
Projects
- P&O FERRIES. PROJECT 180180 years after transporting their first cargo, P&O faced a new challenge. They were seen as an old, tired brand that wasn't forward-thinking. So to celebrate their anniversary we didn't look back at their 180 year history. We asked a social audience what they wanted our ferries to look like in another 180 years,what features they'd have on board and how they'd be powered. The most imaginative ideas received 3D renders of their designs and the overall winner received a year's free travel for tw
- CISCO - The Game is ChangingCisco's new self-healing, self-adapting and self-defending network is the last network you'll ever need to buy. As part of a pitch, we were tasked with ground-breaking global activation ideas. "Don't be limited by a close deadline, but know we have a close deadline" said the client. So we came back with two responses. Both leveraging Cisco's existing relationships.
- Eurotunnel. Many Happy ReturnsThe Channel Tunnel. An incredible feat of engineering and a modern wonder of the world. 25 years after opening however, awareness of the service was at an all-time low; ranking below ‘swimming’ as a way to cross the Channel. The campaign therefore sought to proudly celebrate their anniversary, raise awareness and educate prospective new customers.
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Skills
- Art Directing
- Graphic Design
- Social Campaign
- Photography Shoots
- Interactive Advertising
- Adobe Creative Suite
- Typography Design