Since its inception, search has been taken for granted. How spoiled we have become, forgetting what it’s like to use an encyclopedia or to journey to the local library for the answers we seek. Instead, we depend on search engines to answer our every question and query. By no accident, search has evolved to listen. As consumers, we demand personalized answers at the speed of light. Saying the words, “Okay Google...” has enabled us to engage in conversations with our mobile devices about the best places to go and how to get there. Helping brands navigate this shift in behaviour is where I come in. Search is often a key primary step in the customer journey on the path to purchase. I help clients navigate today's ever-changing search experience, ensuring their digital content aligns with the search intent of their customers.