Chris Lambert

Principal Consultant

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  • LocationWindsor, United Kingdom

Skills

 

  • Digital Media
  • Marketing PR
  • Presenting
  • Brand Management
  • Management
  • Market Research
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Social Media Marketing
  • Excel
  • Ideas Development

Work history

Currently

Principal Consultant

Mavens of London

Sep 2014
  • Independent digital marketing consultancy providing research, strategy, activation and trusted advice for some of the world's largest brands Key responsibilities: • Lead consultant and project manager for annual digital marketing consultancy programmes (~£1m value) with Dove and Omo, two of Unilever’s billion euro brands • Working in partnership with global, national and category brand managers and directors to develop and deliver digital marketing campaigns and strategies • Line management of 5 consultants, project management and developmental responsibility of a team of 6, and internal Excel training lead Specific accountabilities: • Creation of digital best practice and optimisation standards frameworks for rollout from central global management to local market teams, across all digital platforms • Planning and optimisation of distribution and targeting for digital brand campaigns, from keynote global campaigns to market-specific assets • Development of digital launch strategies and brand publisher content for both product variants and original product lines • Design and creation of reporting structures, benchmarking and KPI targets for monthly, quarterly and annual reports, as well as individual campaign roundups • Creation and direction of SEO-based research plans, consumer insights, and PPC recommendations for both always-on content and interruptive campaigns • Working with and managing partner agencies through UX design, Google Analytics setup, social media asset distribution, and content strategies and recommendations • Development of monthly knowledge-sharing digital-platform innovation presentations and quarterly reporting forums for regional digital brand managers

2014

Consultant

Analysys MASON

Aug 2012 - Aug 2014

2012

Budget & Commercial Analyst

Locog

Mar 2011 - Aug 2012

Education

2003

Government

Harvard University

Aug 1999 - May 2003
  • Government Studies BA, with additional courses focusing on economics, French and Spanish