Work history
Principal ConsultantMavens of London
Independent digital marketing consultancy providing research, strategy, activation and trusted advice for some of the world's largest brands
Key responsibilities:
• Lead consultant and project manager for annual digital marketing consultancy programmes (~£1m value) with Dove and Omo, two of Unilever’s billion euro brands
• Working in partnership with global, national and category brand managers and directors to develop and deliver digital marketing campaigns and strategies
• Line management of 5 consultants, project management and developmental responsibility of a team of 6, and internal Excel training lead
Specific accountabilities:
• Creation of digital best practice and optimisation standards frameworks for rollout from central global management to local market teams, across all digital platforms
• Planning and optimisation of distribution and targeting for digital brand campaigns, from keynote global campaigns to market-specific assets
• Development of digital launch strategies and brand publisher content for both product variants and original product lines
• Design and creation of reporting structures, benchmarking and KPI targets for monthly, quarterly and annual reports, as well as individual campaign roundups
• Creation and direction of SEO-based research plans, consumer insights, and PPC recommendations for both always-on content and interruptive campaigns
• Working with and managing partner agencies through UX design, Google Analytics setup, social media asset distribution, and content strategies and recommendations
• Development of monthly knowledge-sharing digital-platform innovation presentations and quarterly reporting forums for regional digital brand managers
Consultant
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Skills
- Digital Media
- Marketing PR
- Presenting
- Brand Management
- Management
- Market Research
- Marketing Strategy
- Problem Solving
- Project Management
- Social Media Marketing
- Excel
- Ideas Development
Education
Government
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Government Studies BA, with additional courses focusing on economics, French and Spanish