Leading marketing acquisition for babylon and NHS GP at hand across UK and international markets. Ownership of global digital strategy and responsible for budget across full marketing mix - ATL, BTL, digital. Line management of digital team and external agencies. Reporting to CMO. Channels and areas of focus include PPC, Google Adwords, Facebook Ads, Instagram Ads, Search Engine Optimisation (SEO), SEM, CRM, Email, Affiliates, Display, App Store Optimisation (ASO), ATL, Strategy, Community. Promoted in-role from Digital Marketing Manager.