CHRIS LUFFMAN
Available

CHRIS LUFFMAN

CREATIVE DIRECTION_ GRAPHIC DESIGN_ VISUAL STORYTELLING_London, United Kingdom
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CHRIS LUFFMAN
Available

CHRIS LUFFMAN

CREATIVE DIRECTION_ GRAPHIC DESIGN_ VISUAL STORYTELLING_London, United Kingdom
About me
VISUAL COMMUNICATION POWERED BY CREATIVE THINKING GRAPHIC DESIGN \ IDEA CRAFT \ VISUAL STORYTELLING I understand the power of good communication; after all, it can help save lives, shape futures, scare children, and lots of other fabulous stuff. I use visual storytelling to communicate ideas, utilising design and visual communication to help brands, corps, orgs, and individuals, to capture the hearts, minds and imaginations of their audience, aiming to transform personal, cultural, social and corporate beliefs and behaviours. I work across multiple styles and mediums which blend traditional hand-crafting techniques and processes with digital design, fusing styles and experimenting with new forms. I craft visual stories using signs and signifiers and my vocabulary is semiotic. I manipulate established codes and visual sign systems using metaphor and meme, to cut and paste ideas into new contexts, re-channelling meaning in fresh and unexpected ways. And sometimes I just draw stuff.
Projects
  • EU REFERENDUM \ DIRECT ACTION
    EU REFERENDUM \ DIRECT ACTIONPolling station, Islington, London N1
  • SOCIAL HOUSING SALE \ AXE THE HOUSING ACT
    SOCIAL HOUSING SALE \ AXE THE HOUSING ACT
Work history
    SNUFF CREATIVE logo
    SNUFF CREATIVE logo
    Creative Art DirectorSNUFF CREATIVE
    London, United KingdomFreelance
    I understand the power of good communication; after all, it can help save lives, shape futures, scare children, and lots of other fabulous stuff. I use visual storytelling to communicate ideas, utilising design and visual communication to help brands, corps, orgs, and individuals, to capture the hearts, minds and imaginations of their audience, aiming to transform personal, cultural, social and corporate beliefs and behaviours. I work across multiple styles and mediums which blend traditional hand-crafting techniques and processes with digital design, fusing styles and experimenting with new forms. I craft visual stories using signs and signifiers and my vocabulary is semiotic. I manipulate established codes and visual sign systems using metaphor and meme, to cut and paste ideas into new contexts, re-channelling meaning in fresh and unexpected ways. And sometimes I just draw stuff.
    Sky logo
    Sky logo
    Senior Graphic DesignSky
     - London, United KingdomFull Time
    Creating bespoke digital presentations for the senior executive board of BSkyB. Visual storytelling \ Asset development \ Visual crafting Live event presentation graphics \ financial & investment reporting \ pitch presentations \ new business development \ brand comms & channel support: Sky Sports \ F1 \ Sky Arts \ visual language development \ graphic asset creation \ infographic stories \ data visualisation \ editorial storytelling
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Skills
  • Graphic Design
  • Art Direction
  • Conceptual
  • Brand Communications
  • Brand
  • Corperate Identity
  • Illustration
  • Digital/ Print
  • Visual Communiation
  • Visual Storytelling
Education
    U
    U
    BA HONS GRAPHIC COMMUNICATION 1YR TOP UPUWIC, Cardiff
     - Cardiff, United Kingdom
    B
    B
    Graphics Communication HNDBasingstoke College of Technology
     - Basingstoke, United Kingdom