Chris MacRae Senior Account Manager | The Dots
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Chris MacRae

Senior Account ManagerLondon, United Kingdom
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Chris MacRae

Senior Account ManagerLondon, United Kingdom
About me
I'm a strategically-minded Account Handler with experience of marketing FMCG brands (particularly alcohol brands) to both trade and consumer markets.
Projects credited in
  • Stella Artois | The Ritual'The Ritual' is the latest film from TEEPEE FILMS for Stella Artois showing viewers how to pour the perfect Stella Artois pint. Director: Graham Precey Producer: Tom Precey @ TEEPEE FILMS DOP: Andrew Berekdar Draught Master: Neal Ward MUA: Selen Hurer Camera Assistant: Daniel Hughes Edit & Grade: TEEPEE FILMS
  • BUD x Super Bowl x LondonI was commissioned by Budweiser to cover their super bowl party at London's Dinerama. Over 1000 people were they're to watch, celebrate and party long into the early hours.
  • Budweiser - FA CupThroughout the 2012/13 season, we asked football fans across the country to submit their matchday photos with the hashtag #tothedream. After collecting these images, the result is a 2 minute spot aired moments before kick off of the FA Cup final.
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Work history
    Senior Account ManagerSense
    London, United KingdomFull Time
    I joined Sense marketing as a Senior Account Manager after Elastic Productions was closed. I have developed a wider range of clients outside of the alcoholic drinks sector and further developed my strategic approach to campaigns with data-led insights and innovative approaches to project evaluation.
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    Senior Account ManagerElastic Productions
     - London, United KingdomFull Time
    I joined Elastic as an Account Exec and progressed to Senior Account Manager whilst working on the AB InBev account. During this time I was a key member of the team that grew this client from a £200k account in 2016 to being the agency's biggest client of over £2m per year by 2019. I completed a number of campaigns for some of the biggest brands in the world including Budweiser's "Light Up The FIFA World Cup" in 2018.
Skills
  • Account Management
  • Copywriting
  • Event Management
  • Brand Strategy
  • Creative Stragegy
  • Trade Marketing
  • Team Leadership
  • Data Analysis
  • Presenting
Education
    BA(Hons) HistoryUniversity of Leeds
     - Leeds, United Kingdom
    I completed a History degree at the University of Leeds in 2013 where I specialised in modern and early-modern European history. My dissertation was on the motives and incentives of men in early-modern venice (1512 - 1700 AD).