I'm an award-winning social media and brand engagement professional, specialising in digital marketing, campaign activation and relationship management.
My experience has included implementing business changing strategies for social media, home interest display, online display, PR and partnership as well as cross channel activation plans for multi-million-pound sponsorship campaigns. I've been lucky enough to work for a wide range of companies including Hillarys, the UK's leading made-to-measure window furnishing company and Ministry of Sound, the world's largest independent record label.
Work history
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Social Media ConsultantThe Social Expert
United KingdomFreelance
I am headhunted by companies to provide advice on social media and creating an online brand presence.
Consultation services for clients includes:
• Setting up and maintaining brand Social Media pages
• Community Management
• Developing integrated Social Media strategies
• Full service advertising campaigns
• Content creation including blogging
• Social CRM and online reputation management
• Website builds and Analytics training
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Head of Brand EngagementHillarys
Nottingham, United KingdomFull Time
I am responsible for social media, PR, influencer marketing, collaborations, partnerships, sponsorships, home interest display, content and brand reputation for all the brands in the Hillarys Group. This includes managing a team of 9 internal staff and external agency teams.
My roles include:
• Overseeing all strategies across all the channels I'm responsible for within the Hillarys Group
• Managing our multi-million-pound sponsorship deals including Channel 4's Homes on 4 and ITV's Lorraine, while building cross-channel digital activation campaigns
• Managing and building relationships for our brand partnerships and collaborations across Hearst, Abigail Ahern, Charlotte Beevor, ITV, Channel 4 and TI Media. This includes day-to-day contact, negotiating contracts, building commercial reports and ensure integrated campaigns.
• Managing a seven-figure annual budget and reporting directly to the Marketing Director, while working closely with our Head of Digital, National Marketing Manager and Digital Planning Manager on weekly, monthly and quarterly plans
• Working with our Content Manager to develop a content strategy to support brand ideas, activation campaigns, website content and other digital marketing activities
• Establishing efficient lead generation activity that drives quality leads in to the business, increasing the group's ROI and driving business growth
• Using 1st party data and segmentation analysis to change perception and increase consideration across key target audiences through the use of social media, home interest display, PR & collaborations, content and partnerships
• Ensuring we adhere to best practice as well as driving innovation across our community management platforms including review sites, social media and forums
• Managing and developing a team of 9 to drive continuous improvement throughout the business
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Skills
- 360 Campaign Management
- Social Media Management
- Sponsorship Activation
- Brand Partnerships
- Commercial Partnerships
- PR Strategy
- Content Strategy
- Social Media Marketing
- Community Management
- Training Delivery
Education
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Bachelor's degree in JournalismUniversity of Sheffield
- Sheffield, United Kingdom
Awards
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In house Social Media Marketer of the Year (Winner)Social Day
Recognised for my work with Hillarys for using Social Media to generate efficient, quality leads and help change the perception of the brand. Came out on top against 20 other social media professionals from the likes of Paddy Power, LinkedIn, Samsung, Adidas Football and Innocent.N
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Best Use of Social Media (Nominated)Northern Digital Awards
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