I'm director and co-founder of Moledro Digital, a digital consultancy with unique experience advising clients across the entertainment, FMCG and professional services industries. We create connections for our clients that resonate with their customers and audiences. We do this by telling engaging stories and creating meaningful and shareable digital experiences. As a digital strategist, I have 10+ years’ experience running digital campaigns and communications both client and agency side with a particular expertise in building up engaged online communities and running innovative digital initiatives that get results. Before founding Moledro Digital I was the Head of Digital at Capitol Records UK (part of the worlds leading music company Universal Music Group) and before that was Digital Manager at Sony Music Entertainment. I've planned and executed digital campaigns for some of the world’s biggest entertainment brands and public figures including Sam Smith, 5 Seconds Of Summer, One Direction, Little Mix, Jennifer Lopez, Leona Lewis, Olly Murs, Anastacia, Chris Rea and IL DIVO to name just a few, as well as for leading FMCG brands including Ben Sherman, Lyle & Scott, Farah Clothing and Original Penguin. I also consult for and advise leading global venture capital firms, investment funds, strategic consultancies, R&D firms and startups in the tech, brand and digital space.Locked Pro Plan feature
Moledro Digital is a digital consultancy with unique experience advising clients across the entertainment, FMCG and professional services industries. We create connections for our clients that resonate with their customers and audiences. We do this by telling engaging stories and creating meaningful and shareable digital experiences. We work with our clients to define their business objectives and advise how digital marketing solutions can be used to achieve these objectives. We consult across a range of digital verticals including digital strategy, campaigns and bespoke brand activations, influencer marketing, digital advertising and social media. The concept behind Moledro Digital is simple; to combine the contrasting experience of our founders within the highest echelons of the entertainment and professional services sectors to give our clients the best of both. Namely, the energy and creativity of the UK’s entertainment industry and the high standards of client care, commercial awareness and strategic sense of the UK’s professional services sector.
• Head Of Digital at Capitol Records UK (Universal Music Group) where I was responsible for planning and overseeing all digital marketing strategies for the label roster. • Reporting directly to Capitol UK president and CEO. • Defining and executing the objectives, strategy and tactics for all digital campaigns. • Updating senior stakeholders and local heads of marketing with performance of digital strategy and campaigns. • Managing internal digital department, external digital agencies, freelancers and suppliers. • Developing global digital strategy with senior international stakeholders (eg label presidents, chairmen and digital directors) across Europe and the US. • Developing and nurturing key partnerships with products owners, agencies and third parties, as well as constantly reviewing the digital agency space to test new technologies and new partners to remain at the leading edge of the digital marketing space
• Digital Marketing Manager for Capitol Records UK (a subsidiary of Universal Music Group) • Strategy, planning and overseeing of artist, product and brand digital/social media campaigns across Facebook, Twitter, Apple Music Connect, YouTube and other key digital estates. • Developing and implementing cross platform content marketing strategies. • Planning and delivering effective eCRM campaigns while working closely with central eCRM team to grow artist and brand consumer databases. • Strategy and execution of bespoke D2C campaigns • Working with media agency and product managers to plan, monitor and optimise paid digital campaigns. • Planning and optimising digital ad spend (PPC, display, re-marketing, YT pre-roll, promoted content etc) • Managing relationships with all digital partners including Facebook, Twitter, Apple Music, Google, YouTube, Spotify, Snapchat, VEVO and Sound Cloud. • Weekly analysis and reporting on artist digital media profiles and platforms.
• Managing website, eCRM, and social media marketing channels for artists including One Direction, Little Mix, Leona Lewis, Cher Lloyd and IL DIVO • Independently planning and implementing bespoke social media campaigns integrated within broader marketing strategies • Working closely with key internal label teams, artists and management throughout the project life cycle to communicate new products, technologies, strategies, social communities and available digital opportunities • Creating, maintaining and monitoring social networking properties to build and engage social network communities • Creating web-based content (video, audio, graphic, text) for use in social networking, website, and mobile communities • Creating and executing content strategies, editorial calendars and publishing schedules
• Social Media Consultant account lead for Sony Entertainment UK account. • Advisory consultant on FMCG and corporate accounts including BlackBerry, Hotel Chocolate, Hostels.com • Creation and coordination of digital content for artist online estates including website Social Media and eCRM for One Direction, Little Mix, Leona Lewis, Cher Lloyd, Misha B, Loveable Rogues, Labrinth, Olly Murs, Il Divo, Jonathan & Charlotte • Copywriting/Copyediting for artist websites, email marketing and social media platforms • Creation and implementation of wider digital marketing campaign plans • Reporting and analysis on artist social estates • Online crisis management • Planning, managing and coordinating online special events
Guest Lecturer: Journalism & Digital Media.
• Responsible for all digital comms for MOBO Organisation Ltd • Producing content for MOBO website and social media platforms • Managing digital content team • Managing external suppliers and service providers • Crisis management and online rapid response • MOBO TV Online creator and producer • MOBO Acoustic Sessions creator (MOBO online TV) • Writing key editorial features, daily news articles, album reviews, live gig reviews and profile pieces for website • Promoting website content across social media platforms • Communicating news and announcements via website and social media platforms • Managing eCRM comms/campaigns • Conducting and coordinating event coverage, artist interviews, competitions and features • Tracking and reporting on all website traffic data, metrics and analytics • Nominations Pannel Member