Energetic and driven tastemaker within the Urban and Grime UK music industry, with expertise, experience, and knowledge through employment and academically. Specialising in radio production, social media management, marketing, communications, radio plugging, playlist curating, sound editing. Having obtained experience from well-established entities such as BBC Radio 1 and 1Xtra, Red Bull, Somethin’ Else, All Ears Music plus more.Locked Pro Plan feature
Artist Management • Management of artists’ schedules, budgets and studio sessions. Creative development • Working on the branding of each artist consisting of DJs, singers and rappers. • Directing the music videos for our artists including creating video production storyboards. • Planning the marketing for the label’s 4 major artists – organising press and radio campaigns. Marketing/ Social Media management • Liaising with brands/corporations/ labels (such as Adidas, Puma, Nike, Red Bull, Dr. Martens, Believe Digital, Island Records, GRM Daily, Boiler Room and others). • Increasing online presence on social media by over 1,100 followers on Instagram and 150 followers on Twitter, through recording and editing videos, photography and creating promotional assets. Artist Relations/ Radio Plugging • Successful record of plugging records to national and community radio stations; BBC Radio 1, 1Xtra, Asian Network and Beats 1. • Music distribution and streaming platform listing on popular Official Spotify and Apple Music playlists (generating over 2 million streams) independently. • Scouting for new artists and establishing networks of radio presenters, producers and DJs.
Artist Relations • Scouting for upcoming artists’/songs within the Urban scene. • Provide artist exposure through communicating with national and community radio stations, artist management teams and record labels. • Organising and managing artists’ radio campaign runs, booking interviews and sessions • Established trusted client relationships with record labels, artists’, managers, producers, radio station management and presenters/DJ’s. Playlist Curating • Plugging music for radio playlisting and club support. Social Media Management • Managing the social media and creating a presence for the company online (gaining over 140 followers on Twitter). Database Management • Creating and managing the club service database (building it from the beginning and generating over 1,900 DJ’s subscribed to the database), curating a VIP list of tastemakers, club and commercial DJ’s (researching and adding the relevant DJ’s within various regions). • Service Urban records via FATdrop (digital promo server) and emails. • Delivering weekly reports on client progress.
• Worked as an Artist Liaison in “the world’s biggest musical battle” Red Bull Culture Clash event at the o2 Arena for the Eskimo Dance team, consisting of chart topping artists. • Managed over 30+ artists/DJ’s • Point of contact for the artists and communicating with agents, Red Bull and other teams. • Backstage management of the dressing room and escorting the artists’ to and from the stage.
Radio production • Worked as an Assistant Producer on specific specialist shows such as Jamz Supernova, Sian Anderson, DJ Edu, Yasser, Kan D Man & DJ Limelight, B Traits, Mim Shaikh plus many more. • Scheduling and managing the radio show clock – planning the show’s structure. • Uploading tracklists/videos/interviews/content onto the BBC 1Xtra website. Creative development and sound editing • Using Adobe Photoshop and iMovie to publish show content (trailer videos, show flyers etc.) • Filming, managing and editing live sessions from New Broadcasting House and Maida Vale • Editing music, interviews and content using DiraSwitch and Adobe Audition. Artist Liaison • Liaising with artists and managers to book sessions/interviews. Social Media • Controlling the BBC Radio 1Xtra social media (Snapchat, Twitter, Facebook and Instagram) using innovative ideas to promote the shows’ content and interact with the audience. Radio plugging • Contributing to station playlist meetings – deciphering and submitting songs to the BBC Radio 1Xtra playlist. Database management and Recruitment • Genealogising and managing the tracklists on the presenters’ BBC profile pages • Updating and submitting the music reports of songs played on the specialist shows to deadlines. • Managing recruitment of interns and voluntary positions on the shows.
• Gained knowledge, understanding and practical skills that are required within all areas of the radio and music industry • Developed technicalskills within a radio studio, learning how to function programssuch as Myriad. • To have a critical and analytic understanding of the radio, acknowledging the rules and regulations of broadcasting on a practical and theoretical way. • Advanced editing and broadcasting skills • Producing radio shows from different ranges, formats and styles at an industry standard. • Proficiency in all areas of Microsoft Word, PowerPoint and Excel, Adobe Audition, Burli and Myriad Notable Modules – Radio Programme Days, Music Station Management Project, Pop Will Eat Itself, Commercial Radio, Radio Production and Presentation and Music Radio Programming.