Energetic and driven tastemaker within the Urban and Grime UK music industry, with expertise, experience, and knowledge through employment and academically. Specialising in radio production, social media management, marketing, communications, radio plugging, playlist curating, sound editing. Having obtained experience from well-established entities such as BBC Radio 1 and 1Xtra, Red Bull, Somethin’ Else, All Ears Music plus more.
Artist and Brands ManagerRah Boy Music
London, United KingdomFreelance
Artist Management • Management of artists’ schedules, budgets and studio sessions. Creative development • Working on the branding of each artist consisting of DJs, singers and rappers. • Directing the music videos for our artists including creating video production storyboards. • Planning the marketing for the label’s 4 major artists – organising press and radio campaigns. Marketing/ Social Media management • Liaising with brands/corporations/ labels (such as Adidas, Puma, Nike, Red Bull, Dr. Martens, Believe Digital, Island Records, GRM Daily, Boiler Room and others). • Increasing online presence on social media by over 1,100 followers on Instagram and 150 followers on Twitter, through recording and editing videos, photography and creating promotional assets. Artist Relations/ Radio Plugging • Successful record of plugging records to national and community radio stations; BBC Radio 1, 1Xtra, Asian Network and Beats 1. • Music distribution and streaming platform listing on popular Official Spotify and Apple Music playlists (generating over 2 million streams) independently. • Scouting for new artists and establishing networks of radio presenters, producers and DJs.
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- Radio Presenting
- Radio Production
- Podcast Production
- Artist Management
- Brand Management
- Creative Development
- Music Management
- Music Marketing
- Social Media Management
BA (Hons) Music and Radio BroadcastingStaffordshire University
- United Kingdom
• Gained knowledge, understanding and practical skills that are required within all areas of the radio and music industry • Developed technicalskills within a radio studio, learning how to function programssuch as Myriad. • To have a critical and analytic understanding of the radio, acknowledging the rules and regulations of broadcasting on a practical and theoretical way. • Advanced editing and broadcasting skills • Producing radio shows from different ranges, formats and styles at an industry standard. • Proficiency in all areas of Microsoft Word, PowerPoint and Excel, Adobe Audition, Burli and Myriad Notable Modules – Radio Programme Days, Music Station Management Project, Pop Will Eat Itself, Commercial Radio, Radio Production and Presentation and Music Radio Programming.