Digital professional with extensive experience delivering successful high profile campaigns for world-renowned arts organisations.
Managing an 11-strong Digital Content team and ensuring the effective management of the Royal Opera House's website and social media presences and those of its resident companies - The Royal Opera and The Royal Ballet. Key aims of the team's output are to grow and engage the organisation's audiences and showcase the range and artistic excellence of its work. Key responsibilities include: - Defining and leading standards of excellence across all areas of delivery (content, accessibility, accuracy etc) in line with the organisation's digital strategy - Managing content across organisation's website, social media networks, email comms and digital signage - Approving all online content releases - Developing and implementing content exploiting appropriate new technology and platforms including 360 video, new social platforms and AR/VR. - Ensuring the effective integration of sales and CRM initiatives This role is a contract running until 1 August 2016.
Contributing reviews and features to various online and print publications. To date, my work has appeared in/on NME, Drowned in Sound, This is Fake DIY, Rock Sound and Line of Best Fit among others. Primary focus is on rock and pop artists.
Managing online editorial on the ROH website and running activity across a number of social media channels, working to maximise and uphold the online reputation of the organisation. Key responsibilities include: - Fostering an open and inclusive online community that robustly engages with the work of the Royal Opera House across platforms including Facebook, Twitter, Instagram, YouTube, Tumblr and Snapchat. - Creating and delivering imaginative content and campaigns that will grow this community in a timely and cost-effective manner - Developing an engaging and strategic programme of editorial content that draws upon the organisation's social media presences ? - Monitoring and reacting appropriately to online conversations that pertain to the Royal Opera House and wider performing arts communities. - Identifying opportunities for audience and revenue growth - Develop strategic links with other performing arts organisations for the purposes of mutual promotion.
Managing the organisation's website and running its social media presences. Assisting in the development and roll-out of a new website. Key responsibilities included: - Updating online content in line with booking cycles, including video, text, photography and audio. - Editing copy delivered from both internal and external stakeholders. - Managing social media platforms including Facebook, Twitter and Instagram. - Reviewing and testing beta versions of new website, created in conjunction with Made Media. - Auditing and transfer of assets from old to new website.
Communication and Digital Media
A Levels and GCSEs
Completed industry-standard, week-long intensive residential training course on effective management of an arts/creative organisation. Covered topics including people management, working with partners and teams, problem and conflict resolution, managing change and finance.