- Project Manage all Global brand strategies and establish long standing relationships within dedicated Group M agency. Stimulate and engage agencies/client in every aspect of Global's media offerings, from airtime, digital, mobile, social, TV, content solutions and partnerships. - Pro-Actively pitch for new briefs and business, as well as engage with agency on new innovative media trends and studies. - Ensure all business and inventory is maximised for digital, mobile, airtime and content solutions respectively. - Work alongside strategy teams to provide coherent studies and strategies for brands with relevant potential that fit globals audience and brands. - Provide quarterly and annual business plans/strategy for dedicated agency. Work with Group Business Director to ensure relevant and realistic measures are in place. - To assist in the process of annual negotiations within the portfolio of agencies or be able to negotiate business firmly and fairly on a bespoke basis. - Oversee revenue reporting responsibilities, for example, pledging and forecasting. - Oversee the group deal mechanics and ensure all parameters are met. - Achieve the highest possible level of customer service; strive to improve our way of working, exceed customer expectations and develop a market leading reputation. Maintaining high levels of visibility within agencies and ensure customers are completely informed about all Global products, results, news and any other relevant information. - Manage planning team and dedicated planning executives, to effectively drive revenue and build/establish coherent plans that align with client briefs. - Conduct regular coaching, reports and one2ones with planners. Ensure that personal development is aligned effectively and growth is steady.
I was with Cyclist Mag since the beginning, from when it was literally a publishing summary and concept on a single sheet of A4. Throughout my time with the mag, I had a full, hands-on input in the development of what is now an established brand within media and sport for both passionate cyclists and lifestyle conscious males alike. • Key Account Management both direct clients and agency's (various tier) • Magazine, App and social media development, advertising sales across both. • Creative innovations and solutions across full media landscape (print, digital, app, mobile, social) • Integration of solutions between core cycling and lifestyle related brands • Cross sold, brand solutions for Dennis Publishing portfolio of magazines and websites (sport and lifestyle relevance) • Strong level of New Business development ad proactivity • Management and day-day running of Cyclist sales team • Quarterly budgets and business planning • PR and brand profile of Cyclist within media landscape • Collaborative marketing integrations and brand extensions across sport and lifestyle sectors • Event/Experiential partnerships and innovations both for advertisers/clients. Honors: Sales Person of the year, employee of the year, PPA New Talent nominee, BMA Awards – Team of the Year.
• Working across full NI portfolio of products – The Sun, Sun on Sunday, The Times, The Sunday Times, Magazines, inserts, supplements, thesun.co.uk, thetimes.co.uk, thesundaytimes.co.uk and ipad. • Multi solution selling on innovative creative campaigns or special projects. • Performance based marketing concepts, Direct Response campaigns, affiliate style marketing. • Traditional ad solutions sell on both print and digital formats, also including ipad. • Propose quarterly sales strategy’s and find new ways in which NI can trade with its readers. • Strong element of new business development into alternative sectors or markets • Client base of core Sports and Men’s Lifestyle both direct and top London agencies with a variation of different campaign budgets.
• Account management and new business development across all digital platforms and magazines for both semi-display and then after 4 months promoted onto display in both print and digital verticals. • Initiate and champion various ad features and supplements throughout the year. • Adhere to company call targets and revenue targets • Set monthly and quarterly business plans/objectives • Multi title digital sales and creative solutions. • Management of special advertising projects such as Tour Guide, Bike Buyers Guide and throughout the year Bargains of the Week. • Client base mainly core direct cycling and sports. Some London media agencies. • Note - Grew my acquired account base revenue by 45% in 2010 in a tough declining market. • Note - 2011, increased the amount of revenue I bought in YOY from 2010 by circa 55% YOY. Honors: IPC Ad-Award honors and short-listed, specialist consumer magazine category 2011.