Ambitious, Driven, Creative, Strategic, Enthusiastic and highly experienced. Having extensive commercial experience across multiple platforms within the Media Industry. Key Strengths: Commercial Partnerships, Creative Strategy, Commercial Content Strategy, Creative Solutions, Cross media solutions and partnerships, Media selling, planning, buying and trading. Attributes: Creative Partnerships/Solutions, Strategic Partnership Solutions, Content Integration and Partnerships, Project Management, New Business Development, People/Team Management, Product Innovation/Development, General Media Strategy, Sponsorship Sales, Media Sales, Buying & Trading. Sectors/Platforms: Radio & AV, Digital, Mobile, Social, Video and Print. Working with clients across all sectors... Most major household brands, Sports, Lifestyle, Entertainment, Travel, Financial, Motoring and so on. Experience both Agency and Client Direct, UK and some International markets. Large base of Tier 1 Media Agency contacts from senior level – exec (Group M & Aegis/Publicis) Major Managed Accounts: (from proactive - £2.5m managed accounts) Homebase, Ford, Argos, Vauxhall, Booking.com, Europcar, Heineken Group, Samsung, Nike, M&S, Unilever, P&G, FCA, Three, Jack Daniels, Yahoo, Aer Lingus…. And more!
TalkSPORT, TalkSPORT 2, TalkRADIO, Virgin Radio, Sport Mag Radio, Digital, Print Working across Denstu Aegis. Partnerships Manager and Content Solutions based role. I have carved a niche for Wireless and leading by example to the rest of the business by creating, pitching and securing business that utilizes the wider News UK portfolio of brands, creating partnerships/pitches that incorporate cross platform solutions with radio and seamless content integration across digital platforms and networks. (Unruly, Sun, The Times print and digital, native, Storyful, the Wireless group of stations & social integration) This has been highly proven in several key client wins, new business and more notably, a recent piece of work secured with Europcar (£600k deal new biz) , which has had attention from Mediaweek and has had commendations from Rupert Murdoch and Rebecca Brooks themselves. (Example assets: http://virginradio.co.uk/Europcar/index.html - http://www.campaignlive.co.uk/article/news-uk-promote-europcar-across-sun-virgin-radio/1430912 )
Group Head – Partnerships (Group M) - Startup company focused on football statistics. - Build/open up relationships and conversations within agency network for Squawka. Leverage trading opportunity and innovate through creative pitching and strategy with Squawka. - Help launch into media landscape, market brand and create agency engagements, through likes of agency roadshow and seminars. - Digital and content integrated solutions, mainly across social media, particularly twitter and FB. - Generate new business onto all digital platforms. - Work in partnerships with and find collaborative partners to aid advertising revenue. Digital networks, Data Management providers. Utilize Native, Dark Social and targeted data across all digital platforms. - Product Innovation and development for new Fantasy Football Game Launch. - Regular monthly reporting to board, forecasting and creation of sales strategy for all agencies, creating quarterly business plans - Manage and mentor other sales team and sales support members, particular focus around content solutions and agency buying/trading.
Media Manager - Group M Project Manage all Global brand strategies and establish long standing relationships within dedicated Group M agencies. Stimulate and engage agencies/client in every aspect of Global's media offerings, from airtime, digital, mobile, social, TV, content solutions and partnerships. - Pro-Actively pitch for new briefs and business, as well as engage with agency on new innovative media trends and studies. - Ensure all business and inventory is maximized for digital, mobile, airtime and content solutions respectively. - Work alongside strategy teams to provide coherent studies and strategies for brands with relevant potential that fit Global’s audience and brands. - Provide quarterly and annual business plans/strategy for dedicated agency. Work with Group Business Director to ensure relevant and realistic measures are in place. - To assist in the process of annual negotiations within the portfolio of agencies or be able to negotiate business firmly and fairly on a bespoke basis. - Oversee revenue reporting responsibilities, for example, pledging and forecasting. - Oversee the group deal mechanics and ensure all parameters are met. - Achieve the highest possible level of customer service; strive to improve our way of working, exceed customer expectations and develop a market leading reputation. Maintaining high levels of visibility within agencies and ensure customers are completely informed about all Global products, results, news and any other relevant information. - Manage planning team and dedicated planning executives, to effectively drive revenue and build/establish coherent plans that align with client briefs. - Conduct regular coaching, reports and one2ones with planners. Ensure that personal development is aligned effectively and growth is steady. Honors: The Global’s, Team of the Year Nominee, Media week Sales Team of the Year.
Senior Account Manager - Cyclist Magazine & Fitness Platforms I was with Cyclist Mag since the beginning, from when it was literally a publishing summary and concept on a single sheet of A4. Throughout my time with the mag, I had a full, hands-on input in the development of what is now an established brand within media and sport for both passionate cyclists and lifestyle conscious males alike. - Key Account Management both direct clients and agency's (various tier) - Magazine, App and social media development, advertising sales across both. - Creative innovations/solutions across full media landscape (print, digital, app, mobile, social) - Integration of solutions between core cycling and lifestyle related brands - Cross sold, brand solutions for Dennis Publishing portfolio of magazines and websites (sport and lifestyle relevance) - Strong level of New Business development and proactivity - Management and day-day running of Cyclist sales team - Quarterly budgets and business planning - PR and brand profile of Cyclist within media landscape - Collaborative marketing integrations and brand extensions across sport and lifestyle sectors - Event/Experiential partnerships and innovations both for advertisers/clients. - I was also on the board for Dennis CSR creating and leading on many PR/charitable events. Honors: Sales Person of the year, employee of the year, PPA New Talent nominee, BMA Awards – Team of the Year.
Media Sales Executive – Promoted to Display Sales Account Manager Account management and new business development across all digital platforms and magazines for display in both print and digital verticals for Cycling and Men’s Lifestyle. - Initiate and champion various ad features and supplements throughout the year. - Adhere to company call targets and revenue targets - Set monthly and quarterly business plans/objectives - Multi title digital sales and creative solutions. - Management of special advertising projects such as Tour Guide, Bike Buyers Guide and throughout the year ‘Bargains of the Week.’ - Client base mainly core direct cycling and sports. Some London media agencies. - Note - Grew my acquired account base revenue by 45% in 2010 in a tough declining market. - Note - 2011, increased the amount of revenue I bought in YOY from 2010 by circa 55% YOY. Honors: IPC Ad-Award special honors (highly commended) and short-listed, specialist consumer magazine category 2011.