An entrepreneurial, strategic and adaptable creative director with a wealth of experience in branding, design and innovation. I have worked across tech, fashion, FMCG, hospitality and professional services and have a proven record of strategic, design led innovation for international household brands. I believe in the power of ideas and landing them and concepts quickly, provoking conversation with creativity and balancing design thinking with user experience and consumer insights.
Work history
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CreativeMrW
London, United KingdomFreelance
I'm currently working freelance for a number of agencies and my own clients remotely from Market, the shared work space in Peckham. My strengths are in branding and creating brand worlds. I do this for a variety of sectors ranging from tech to premium alcohol and everything in between. I have a lot of experience at directing creative projects, helping designers and clients achieve their best work. I maintain a hands on approach to design myself and I have excellent command of photoshop, illustrator, indesign and typography.
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Creative Directornorthandsouth ideas
- London, United KingdomFull Time
As one third of the North and South team I was responsible for nearly all the creative output. I delivered multiple projects around product innovation and pack design for many large brands within the beverage sector from coffee and soft drinks to beers to premium spirits.
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Skills
- Idea Generation
- Design
- Typography
- Art Direction
- 2D Visualisation
- Brand Building
- Web Design
- Packaging Design
- Innovation
- Innovation Strategy
Education
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BA(Hons) Graphic DesignBath College
- Bath, United Kingdom