I am a senior commercial, marketing, sales and operations leader with a proven track record of driving business growth through marketing innovation, product development, and strategic execution. I hold a diploma in digital marketing and specialise in full P&L management, business development, commercial partnerships, and commercial strategy. I also bring expertise in operational delivery, including project management tools, systems and processes, with additional expertise in Artificial Intelligence (AI), Web2/Web3, and ASA/CAP/FCA and GDPR compliance.
Projects
- New customer newspaper for Morrisons Supermarket, in partnership with LoveMediaThe core objective behind the publication was to reverse the decline in in-store print sales by shifting consumers to the LoveMedia app, driving e-commerce transactions for their favourite newspapers and magazines. At the same time, the publication was positioned to subtly encourage in-store visits without appearing overtly retail-led, allowing editorial to focus on lifestyle content. This approach gave the publication credibility as a consumer media product, while still supporting Morrisons' w
Work history
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Founder & Executive DirectorDW3 Media
Ascot, United KingdomFull Time
After leaving APL Media, I launched DW3 Media following direct approaches to lead the commercial launch of two new media ventures. I continue to provide strategic consultancy across branded content, media innovation, and platform development, including ongoing work with APL Media.
Both projects can be viewed at www.dw3media.co.uk
Publisher & Sales (Consultant) for LoveMedia & Morrisons Supermarket Group
Developed and launched a commercially profitable lifestyle newspaper in partnership with LoveMedia and Morrisons. I led the commercial model, business plan, operational setup, editorial and design strategy, and full go-to-market execution. Negotiated print and distribution with Reach PLC and delivered all commercial systems, contracts, and sales.
• Launched a profitable title from issue one, growing both revenue and reach in issue two.
Commercial and Marketing (Consultant) for BlockBeatDaily
Involved from initial scoping, with input into UX and content, before leading the commercial model, pricing strategy, marketing approach, and go-to-market execution. The platform is a real-time, AI-powered Web3 news aggregator built on a scalable React/Node.js stack, with monetisation via affiliates, sponsorships, and display.
• Developed a scalable go-to-market strategy optimised for Web3 and high-volume traffic.
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Head of Commercial Strategy & Product DevelopmentAPL Media
- London, United KingdomFull Time
I led business growth through digital transformation, product innovation, and commercial marketing strategies to drive revenue, reduce costs, and improve performance. I was responsible for developing and launching new commercial products, building strategic partnerships, and managing media agencies, digital partners, and affiliate networks to maximise results and incremental revenue.
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Skills
- Digital Distribution
- Media Sales
- Branded Content
- Digital Marketing
- AI
- Business Strategy
- Commercial Partnerships
- Creating Websites
- Leadership
- Commercial
Awards
AI DeveloperCoursera
IBM AI Developer professional certificate.I
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Diploma in Digital MarketingInstitute of Data & Marketing (IDM)
Diploma in Digital Marketing.