Projects
- Renault Twingo "Show Me A Car"Role: Art Director Renault Twingo 'show me a car' Brief To create a park scene within a car show room for the new Renault Twingo advert. Creative Concept I was asked to come up with a concept of creating a park that could manifest quickly and work within a choreographed dance sequence. Delivery The park was made of 2d trees, flower beds with potted plants embedded and a sky coloured background on wheels, enabling them to be instantly pushed into position as the film was running. The clouds
- Stub Hub "They Can't So You Can"StubHub 'They Can't So You Can' Role: Art Director Brief To create various room sets for a multi channel advertising campaign called Stub Hub. Creative Concept Centred on the idea that bad times for someone else can mean good times for you, meaning when someone can't go to a gig due to unforseen circumstances, you buy their ticket and go in their place. I was asked to come up with a way of creating 2 room sets that required a hospital room with wearable full body plaster cast and a leaking roof set, as well as additional props for smaller scenes. Delivery Various specialist hospital props were sourced for this and the full body plaster cast was made from scratch within 3 days! Within the leaking roof was a disguised hose pipe where we could filter the water through as and when needed. In addition to this other props were sourced for the smaller sets. Coverage They can't so you can campaign was launched online and created 194,323 hits on youtube, as well as advertisements across cinema, television, radio and print.
- Ebay "The Joy of Giving"Role - Art Director Brief: To create a series of magical glowing boxes to surprise various individuals for Ebay's online Christmas advert 'The Joy of Christmas' Creative Idea To make beautiful white glowing boxes dressed with ribbon in ebay's four statement colours. The boxes would come in various sizes that explode ebay coloured confetti surprising each passer by with a gift. Delivery Each explosion was created by a combination of air pressure and confetti cannons. The effect created a magical scenario where each box would mysteriously be found in various locations throughout London. Coverage The joy of Christmas was launched online soon after the film was completed, creating over 250,000 hits on youtube.
Work history
Art Director
My background was in product design specialising in watches, designing for clients such as Vivienne Westwood. After a lengthy career within this sector, I decided to take the leap to a new career path and have now transferred my skills to art direction freelancing for various brands and companies.
Stub Hub "they Can’t So You Can
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StubHub 'They Can't So You Can'
Brief
To create various room sets for a multi channel advertising campaign called Stub Hub.
Creative Concept
Centred on the idea that bad times for someone else can mean good times for you, meaning when someone can't go to a gig due to unforseen circumstances, you buy their ticket and go in their place. I was asked to come up with a way of creating 2 room sets that required a hospital room with wearable full body plaster cast and a leaking roof set, as well as additional props for smaller scenes.
Delivery
Various specialist hospital props were sourced for this and the full body plaster cast was made from scratch within 3 days! Within the leaking roof was a disguised hose pipe where we could filter the water through as and when needed. In addition to this other props were sourced for the smaller sets.
Coverage
They can't so you can campaign was launched online and created 194,323 hits on youtube, as well as advertisements across cinema, television, radio and print.
Skills
- Fashion
- Advertising
- Events
- Film
- TV
- Visual Arts
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Word