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My background was in product design specialising in watches, designing for clients such as Vivienne Westwood. After a lengthy career within this sector, I decided to take the leap to a new career path and have now transferred my skills to art direction freelancing for various brands and companies.
StubHub 'They Can't So You Can' Brief To create various room sets for a multi channel advertising campaign called Stub Hub. Creative Concept Centred on the idea that bad times for someone else can mean good times for you, meaning when someone can't go to a gig due to unforseen circumstances, you buy their ticket and go in their place. I was asked to come up with a way of creating 2 room sets that required a hospital room with wearable full body plaster cast and a leaking roof set, as well as additional props for smaller scenes. Delivery Various specialist hospital props were sourced for this and the full body plaster cast was made from scratch within 3 days! Within the leaking roof was a disguised hose pipe where we could filter the water through as and when needed. In addition to this other props were sourced for the smaller sets. Coverage They can't so you can campaign was launched online and created 194,323 hits on youtube, as well as advertisements across cinema, television, radio and print.