Work history
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Copywriter and Content StrategistCocoon Music Events
Berlin, GermanyFreelance
▪ Integrate innovative storytelling concepts into branding concepts
▪ Consult in business development
▪ Manage and develop target content for the company’s social media.
▪ Analyze the social media engagement, reach impressions etc. and create reports on efforts
▪ Develop content calendars for company social media.
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UX Design and CommunicationsRCKT GmbH & Co. KG
Berlin, GermanyInternship
▪ Campaign Co-ordination: partook in multiple PR campaigns concurrently, ensuring all client and journalist deadlines met, in hand with coordinating press tours and ad-hoc briefings with the channels, consumer and business journalists. (SAP, BMWi, ESMT)
▪ Copywriting: managed product, issues-based and corporate releases drafted in-house and internationally, ensuring translation into respective languages where appropriate. Interviewed, drafted and placed corporate case studies and focus on news agenda to prepare and generate reactive commentary to timely announcements and wider initiatives.
▪ Researched and identified problems through client talks and user research in the complex industry of advertising.
▪ Qualitative and quantitative user research tasks related to the redesign of the RCKT website in accordance with the companies CI and target audience.
▪ Execution of user research methodologies regarding potential clients for the agency, potential employees and startups looking for guidance into the digital age
▪ Assisted in keeping user-centricity the focal point throughout project development and iterative design implementation within an agile work environment for various clients in the company.
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Skills
- Creative Writing/blogging
- UI
- UX
- Wireframe
- User Flows
- Adobe XD
- Invision
- Framer Studio
- Usability Testing
- Prototyping
Education
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Diploma Digital MarketingShaw Academy
- Limerick, Ireland
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Advanced Diploma Graphic DesignShaw Academy
- Limerick, Ireland
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