About me
I’m a designer with three years’ experience in branding. I am motivated by using design as a tool for improving the world, in whatever small way. Design to me is not just making things look nice, but making things better.
Projects
- LifewaysLifeways is the UK’s largest provider of support services, delivering individually tailored care for people with diverse and often complex needs. It needed a new look to stand out in a crowded and competitive market and reflect how its approach to care is inspired by personal development. The new brand indicates a journey of positive progress from a personal perspective, and quality service delivery from a professional one.
- Blind Children UKVisual brand for Blind Children UK, a charity that supports children and young people with sight loss. The charity required a rebrand after joining the Guide Dogs group. The challenge was creating a brand that is visually engaging while being extremely accessible for its visually-impaired audience. The new visual brand evokes the practical hopefulness the charity brings into lives and the playfulness of childhood.
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Work history
Designer
Creating great brands for good people. Working as part of a small team I am lucky enough to be involved throughout the branding process; from sitting in on key messaging workshops and working alongside the strategy team on naming, to delivering logo concepts, visual brand language, brand guidelines and implementation across print and digital. I have produced work for a range of organisations in the not-for-profit, social enterprise, health and education sectors, often working directly with clients.
Design Placement
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Skills
- Branding
- Corporate Identity
- Print Design
- Typography
- Brand Design
- Brand Identity
- Logo Design
- Illustrator
- Indesign
Education
Graphic Design
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Foundation Diploma, Art and Design
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