About me

I am Christian Sicilia a multi-skilled Visual designer and Art director. I am an ever-curious, creative mind focussed on the function of product and design, and the experiences they should deliver. I am also a graffiti artist working on private, public and charitable commissions and teaching street-art skills.

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Projects

• 1

  Branding - Diforti - dal 1875
• Graffiti - Superheroes in crisis 2013
• Brandig - Restaurant - La locanda dei tre Re

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Work history

Visual DesignerPaul UK
Aug 2018London, United KingdomFull Time
- Led all design for PAUL UK, acting as brand guardian with active input into brand evolution. - Designed POS, ATL advertising, digital communications, new product development, seasonal campaign planning from concept to execution. - Seasonal campaigns broke company records, subsequently rolled out internationally. - Directed photoshoots, from concept to post-production. Managed relationships with suppliers from printing to distribution.
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E-commerce ManagerTaste of Sicily ltd
Jan 2015 - Jan 2018London, United KingdomFull Time
Diforti.com is a startup project within Taste of Sicily Ltd in order to develop a B2C business online. I designed and launched this project and have managed its growth and development since. - Managed budget in close collaboration with company directors - Designed B2C retail brand identity "Diforti" for Taste of Sicily Ltd: aesthetic, target audience, voice - Designed and developed e-commerce website shop.diforti.com integrating third-party plugins - Created engaging visual contents and managed copywriters - Developed and delivered e-commerce strategy: suppliers, packaging, refrigeration, delivery, marketing - Designed and managed digital marketing strategy including Google campaigns, social media, blog, email communications - Managed delivery of customer service - Coordinate communication flow with Taste of Sicily's B2B business and both UK and Italian suppliers - Continuing management of growth and image of Diforti.com brand in line with Taste of Sicily Ltd company objectives

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Skills

• Graffiti
• Graphic Design
• B2C Brands
• Food Photography
• Adobe Photoshop
• Abobe Illustrator
• Adobe Indesign
• 2D Visualisation
• 2D Drawing
• Art