Hi, I'm a creative who loves what he does and simply delivers, time after time, in this fast changing world. And in more detail... I’m a creative thinker and doer with a passion for driving strategic and surprising brand engagement across all channels and touch points and have considerable experience in photographic shoots and video creation. I have extensive integrated experience in branding, B2B and B2C and work well independently. But it’s as part of a team, big or small, that I’ve achieved my greatest potential. Whenever possible I like to help crack the strategy before we crack the brief. My experience of understanding customer behavior and using data effectively can enhance the final work. Common sense goes along way too. I relish pitch work and enjoy managing and mentoring creatives to deliver superb creative work under tight deadlines. I have worked for big and small agencies in London and spent some time in New York. I was born in Paris, hence the unusual surname, and yes, I can speak français. So that's a little piece about me, if you'd like to know more I'd love to hear about you. If you’re an advertising agency, media agency, In-house branding agency or anyone else who needs help with a brand, big or small, get in touch. I’d love to help.
I have been working on branding projects with direct clients and have also been freelancing for various London agencies.
Brought into this start-up to give creative direction on a number of pitches, including the global B2B Kaspersky pitch and two B2B Google pitches. After winning all three was offered a full-time position and provided creative vision and art direction for the development of key accounts. • Developed numerous integrated campaigns and global toolkits for Kaspersky, one of which created 77,000 new leads and $38m of new business. • Created and delivered for the English Cricket Board the NatWest Twenty20 Blast campaign and in-ground experiential which helped grow T20 into a major event on the cricketing calendar, smashing all previous attendance records. • Developed and won new business for Google, Twitter and a number of Tech companies. • Responsible as lead creative on the day-to-day running on all sports and entertainment clients. • Won multiple B2B awards. Clients: Google, Twitter, Kasperky, English Cricket Board (ECB), Misys, YouTube, Harlequins FC, Qipco
One of two creative partners on the global Nokia retail account. Working closely with Wieden + Kennedy and Fallon, led the creative development of global retail toolkits and campaigns for in-store, experiential, online and press. • Developed the most successful campaign for Nokia in years with a 90% global toolkit take-up for the E7 Business phone. • Created and developed ‘Make a good thing even better’ – the global campaign for Nokia accessories. • Created numerous movie partnership campaigns for Nokia Lumia devices. • Helped develop the marketing campaign ‘Transform your patch’ for Britvic, which regenerated 176 outdoor UK parks, football pitches and play grounds with the charity group, Groundworks. Clients: Nokia, Brown-Foreman, Britvic, Tesco
Hired to drive the creative output on several accounts in this very busy agency, working closely with the creative director. The department defied the depressed market at the time to be one of the best performing within the HAVAS group. • Created and developed ‘My First Nokia’ – a global experiential roadshow for the African, Indian and South East Asian markets. It reached 67% of the rural population, bringing Nokia to the masses. Clients: Nokia, 7UP, Orange, Xbox.
Joined Tangible, a financial marketing agency, and gained huge experience working on some major UK and global financial institutions. • Developed and won new business for Nationwide, SimplyHealth, Grant Thornton and JustRetirement. • Created and developed global press and outdoor campaigns for the Grant Thornton re brand launch. • Followed up the very successful rebranding of J.P.Morgan Asset Management in Europe, with an 8 month secondment to New York to rebrand J.P.Morgan Asset Management in the US after their merger with Bank One. The largest ever rebrand for J.P.Morgan, using all channels, from press ads, online and DM, to product launch videos and over 90 toolkits and sales aids. Clients: J.P.Morgan Asset Management, Nationwide, American Express, MoreTh>n, Aegon, Grant Thornton
Freelance workloads were such that forming a company made sense. With two other partners we created one of the first digital agencies. It was cutting edge, hard work and huge fun and grew to a staff of 12. Clients: British Telecom, Levis, France Telecom, BBC, Channel 5, and a whole raft of London's advertising agencies.
One of the first creatives to design user interfaces for multiple CD-Rom Titles. It was truly ground breaking at the time and attracted a lot of attention and freelance work.
Had a great time here working on branding for First Direct, Ford, Bank of Ireland, Liberal Democrats and Nuffield Health.