I am a Brazilian Marketing Communications Professional with more than 15 years’ experience in Strategic Communications, Marketing and Creative PR areas, in both client and agency side. Postgraduate in Corporate Communications and Master’s degree in Applied Imagination in the Creative Industries at Central Saint Martins (University of The Arts London), I have the focus on 360 degrees Communications integrating research, content generation, promotion, PR, social media, digital and advertising, to ensure a powerful strategy campaign and keep the relationship with clients, stakeholders and the audience. Being part of some of the most innovative and stimulating teams I had the opportunity to work with a range of clients in the Cultural (Music, Cinema, Fine Arts and Literature), Education, Sports and Advertising fields. From media guide definition, research and data analysis to budget management, marketing strategy (timeline, media plan, social media, PR, SEO, PPC, email marketing etc.), sponsor partnerships and sales campaigns, I have the know-how in account management developing a strong and solid business relationship with clients and stakeholders through regular and proactive contact. Strategic communications (corporate and B2B), copywriting (press releases, newsletters, speeches, social media content), press relationship, media training, crisis communications, events management (press junkets, corporate meetings, press tours, talent hospitality, meet and greets) are some other professional skills that I developed throughout my career. Extremely committed with my work responsibilities and fluent in English and Portuguese, I am familiar with the fast-paced environment, prepared to work under pressure, can-do attitude, great attention to detail and ability to manage and juggle a range of projects and briefs, meeting deadlines within budget. I’m a person keen to multicultural environments that works well with my team colleagues, agency partners and communicate comfortably across all levels within a business, including CEO level.
Strategic Communications and Press Management of: NIVEA Viva Samba Tour, BMW Jazz Festival, Brazilian Music Award Tour, PERCPAN, Cidade das Artes Foundation; public relations management to the full year programme in music, dance, theatre and educational activities, Publicist Manager of a few Brazilian famous singers such as: Adriana Calcanhotto, Maria Rita, Marisa Monte, Lulu Santos, Djavan, Liaising with and managing relationships between clients, journalists and influencers, PR and social media strategy planning - press releases, social media copywriting, album releases, mailing lists, relationship with journalists and critics, media training, and crisis management, Events management - press junkets, corporate meetings, press tours, meet and greets, among others.
Strategic and Corporate Communications Management for Brazil: PR strategy for various projects - press releases, social media and sales letters copywriting, album releases, mailing lists, institutional communications, relationship with journalists and critics, media training, and crisis management, Events management - press junkets, corporate meetings, press tours, meet and greets, and similar, Working closely with Marketing, Digital, TV and Radio, Sales, New Business, Catalogue, among others, Leading the corporate communications between companies in Sony Group, Reporting directly to the President of Sony Music, Liaising with and managing relationships between in house departments, journalists and influencers. Press relations manager responsible for the release of the following bands and artists: International - Beyoncé, Adele, Bruce Springsteen, Michael Jackson, Justin Timberlake, One Direction, Franz Ferdinand and Brazilian - Roberto Carlos, Ana Carolina, Vanessa da Mata, Capital Inicial, Jota Quest, Arlindo Cruz, among others.
From 2003 to 2008 | 2014 to 2015 PR agent and Strategic Management of Image and Media both for national communications and with international partners, Liasing with FOX Pictures, Warner Bros and other film distributors on over 15 film releases, Managing the press strategy since the beginning of his career and responsible for the Brazilian PR strategy during the third season of the US series LOST.
Strategic and Corporate Communications Management. Accounts I've worked on include: Roberto Marinho Foundation (education, heritage, museums), Dream Factory (events), Artplan Agency (advertising), Som Livre (music industry), Futura Channel, Nova Fronteira and Jorge Zahar (publishers). Public Relations work on various large events, including: Festivals: Rock in Rio Festival, Kaiser Music Festival, Fashion Rio among others, Concerts - Coldplay, Rock in Rio Lisbon (2004, 2006 & 2008), Fatboy Slim, Rock in Rio Madrid (2006). I was responsible for communication with the media and all news coverage (TV, radio, press and web), managing press junkets, producing content (press releases, images, audiovisual support) and crisis management.
Master's degree in Arts (focus on creativity and innovation)