Christiana Rocha Miranda
Available

Christiana Rocha Miranda

Marketing Communications London, United Kingdom
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Matt Willey
Micaela McLucas
JVG Studio
Christiana Rocha Miranda
Available

Christiana Rocha Miranda

Marketing Communications London, United Kingdom
About me
I am a Brazilian Marketing Communications Professional with more than 15 years’ experience in Strategic Communications, Marketing and Creative PR areas, in both client and agency side. Postgraduate in Corporate Communications and Master’s degree in Applied Imagination in the Creative Industries at Central Saint Martins (University of The Arts London), I have the focus on 360 degrees Communications integrating research, content generation, promotion, PR, social media, digital and advertising, to ensure a powerful strategy campaign and keep the relationship with clients, stakeholders and the audience. Being part of some of the most innovative and stimulating teams I had the opportunity to work with a range of clients in the Cultural (Music, Cinema, Fine Arts and Literature), Education, Sports and Advertising fields. From media guide definition, research and data analysis to budget management, marketing strategy (timeline, media plan, social media, PR, SEO, PPC, email marketing etc.), sponsor partnerships and sales campaigns, I have the know-how in account management developing a strong and solid business relationship with clients and stakeholders through regular and proactive contact. Strategic communications (corporate and B2B), copywriting (press releases, newsletters, speeches, social media content), press relationship, media training, crisis communications, events management (press junkets, corporate meetings, press tours, talent hospitality, meet and greets) are some other professional skills that I developed throughout my career. Extremely committed with my work responsibilities and fluent in English and Portuguese, I am familiar with the fast-paced environment, prepared to work under pressure, can-do attitude, great attention to detail and ability to manage and juggle a range of projects and briefs, meeting deadlines within budget. I’m a person keen to multicultural environments that works well with my team colleagues, agency partners and communicate comfortably across all levels within a business, including CEO level.
Projects
  • Rock in Rio Festival (2001), Rock in Rio Lisbon (2004 and 2006) and Rock in Rio Madrid (2006)
    Rock in Rio Festival (2001), Rock in Rio Lisbon (2004 and 2006) and Rock in Rio Madrid (2006)Responsible for communication with the media and all news coverage (TV, radio, press and web), managing press junkets, producing content (press releases, images, audiovisual support) and crisis management. Find out more about the Festival here: http://rockinrio.com/rio/en/history.
Work history
    Account Manager
     - BrazilFull Time
    Strategic Communications and Press Management of:  NIVEA Viva Samba Tour,  BMW Jazz Festival,  Brazilian Music Award Tour,  PERCPAN,  Cidade das Artes Foundation; public relations management to the full year programme in music, dance, theatre and educational activities,  Publicist Manager of a few Brazilian famous singers such as: Adriana Calcanhotto, Maria Rita, Marisa Monte, Lulu Santos, Djavan,  Liaising with and managing relationships between clients, journalists and influencers,  PR and social media strategy planning - press releases, social media copywriting, album releases, mailing lists, relationship with journalists and critics, media training, and crisis management,  Events management - press junkets, corporate meetings, press tours, meet and greets, among others.
    Head of Press
     - BrazilFull Time
    Strategic and Corporate Communications Management for Brazil:  PR strategy for various projects - press releases, social media and sales letters copywriting, album releases, mailing lists, institutional communications, relationship with journalists and critics, media training, and crisis management,  Events management - press junkets, corporate meetings, press tours, meet and greets, and similar,  Working closely with Marketing, Digital, TV and Radio, Sales, New Business, Catalogue, among others,  Leading the corporate communications between companies in Sony Group,  Reporting directly to the President of Sony Music,  Liaising with and managing relationships between in house departments, journalists and influencers.  Press relations manager responsible for the release of the following bands and artists: International - Beyoncé, Adele, Bruce Springsteen, Michael Jackson, Justin Timberlake, One Direction, Franz Ferdinand and Brazilian - Roberto Carlos, Ana Carolina, Vanessa da Mata, Capital Inicial, Jota Quest, Arlindo Cruz, among others.
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Skills
  • Events
  • Film
  • Marketing PR
  • Music
  • Travel
  • Festival
  • Music Event
  • Outdoor Event
  • Creative
  • Project Management
  • Social Media Marketing
  • Entertainment
  • Coordination
  • Communications
  • Digital Maketing
  • Public Relations
  • Content Copywriting
  • Brand Creative Strategy
  • Artist Strategy
  • Talent Management
  • Creative Stragegy
  • Broadcast Media
  • Social Media
  • Photography
  • 11. Photoshop
  • Crisis Communications
  • Press Junkets
  • Press Relations
  • Press Release
  • E-mail Campaigns
  • Mail Chimp
  • Microsoft Officce
Education
    Applied Imagination in the Creative Industries
     - London, United Kingdom
    Master's degree in Arts (focus on creativity and innovation)
    Corporate Comunications
     - Brazil
    Post-graduate Diploma
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