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I have been largely engaged in the public relations area, responsible for many important foreign and domestic artists and organisations in Brazil such as Sony Music, Roberto Marinho Foundation, Cidade das Artes Foundation, Dream Factory Agency among others. My experience in this field has been extensive: from film stars, musicians, rock bands, fine arts exhibitions to more sober business organisations. Under my professional responsibilities were the strategic communication (institutional and to the audience), including specific media plan to different projects/clients, events management (press junkets, corporate meetings, press tours, meet and greets etc) and creative activities to engage new audiences.
Strategic communication and press management of the national projects such as NIVEA Viva Samba project; BMW Jazz Festival; Sylvio Perlstein´s Collection (4 months exhibition at MAM/Rio and MASP/São Paulo), among others; Strategic communication and press management of Cidade das Artes Foundation, including full year programme in music, ballet, theatre and educational fields; PR and image manager of a few Brazilian famous singers such as Adriana Calcanhotto, Maria Rita, Marisa Monte, Lulu Santos and Djavan.
Strategic and institutional communication of the company in Brazil, in a period that said company took over the leadership of the Brazilian entertainment market, reporting directly to the President and leading the internal communication with the other companies in Sony Group. Press relations manager responsible for the release of the following bands and artists: (a) international bands and artists: Franz Ferdinand during its tour in 2010, Beyoncé, Adele, Bruce Springsteen, Michael Jackson, Justin Timberlake, One Direction; and (b) well-known Brazilian bands and artists: Roberto Carlos, Ana Carolina, Vanessa da Mata, Capital Inicial, Jota Quest, Arlindo Cruz, among others.
Strategic and institutional communication for companies such as Roberto Marinho Foundation, Dream Factory, Artplan Agency, Som Livre (Music Industry), Futura Channel, Nova Fronteira and Jorge Zahar (publishers), among others. Member of the PR team for important events such as Rock in Rio Festival (2001, Rio de Janeiro), Kaiser Music Festival (2003, Sao Paulo and Aracaju), Fashion Rio (from 2003 to 2005), Coldplay Concert (2003, Rio de Janeiro), Rock in Rio Lisbon (2004, 2006 and 2008, Portugal), DJ Fatboy Slim (2007, Rio de Janeiro) and Rock in Rio Madrid (2008, Spain).