Christiana Rocha Miranda

Experienced Strategic Communication Manager


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About me

I have been largely engaged in the public relations area, responsible for many important foreign and domestic artists and organisations in Brazil such as Sony Music, Roberto Marinho Foundation, Cidade das Artes Foundation, Dream Factory Agency among others. My experience in this field has been extensive: from film stars, musicians, rock bands, fine arts exhibitions to more sober business organisations. Under my professional responsibilities were the strategic communication (institutional and to the audience), including specific media plan to different projects/clients, events management (press junkets, corporate meetings, press tours, meet and greets etc) and creative activities to engage new audiences.


  • Events
  • Film
  • Marketing PR
  • Music
  • Travel
  • Festival
  • Music Event
  • Outdoor Event
  • Creative
  • Project Management
  • Social Media Marketing
  • Entertainment
  • Coordination
  • Communications

Work history


Manager Account

Factoria Communication Agency

Jan 2014 - Dec 2015
  • State of Rio de Janeiro, Brazil
  • Full Time
  • Strategic communication and press management of the national projects such as NIVEA Viva Samba project; BMW Jazz Festival; Sylvio Perlstein´s Collection (4 months exhibition at MAM/Rio and MASP/São Paulo), among others; Strategic communication and press management of Cidade das Artes Foundation, including full year programme in music, ballet, theatre and educational fields; PR and image manager of a few Brazilian famous singers such as Adriana Calcanhotto, Maria Rita, Marisa Monte, Lulu Santos and Djavan.


Press Manager

Sony Music Entertainment Brazil

Aug 2008 - Jan 2014
  • State of Rio de Janeiro, Brazil
  • Full Time
  • Strategic and institutional communication of the company in Brazil, in a period that said company took over the leadership of the Brazilian entertainment market, reporting directly to the President and leading the internal communication with the other companies in Sony Group. Press relations manager responsible for the release of the following bands and artists: (a) international bands and artists: Franz Ferdinand during its tour in 2010, Beyoncé, Adele, Bruce Springsteen, Michael Jackson, Justin Timberlake, One Direction; and (b) well-known Brazilian bands and artists: Roberto Carlos, Ana Carolina, Vanessa da Mata, Capital Inicial, Jota Quest, Arlindo Cruz, among others.


Account Coordinator

Approach Integrated Communication Agency

May 2000 - Aug 2008
  • State of Rio de Janeiro, Brazil
  • Full Time
  • Strategic and institutional communication for companies such as Roberto Marinho Foundation, Dream Factory, Artplan Agency, Som Livre (Music Industry), Futura Channel, Nova Fronteira and Jorge Zahar (publishers), among others. Member of the PR team for important events such as Rock in Rio Festival (2001, Rio de Janeiro), Kaiser Music Festival (2003, Sao Paulo and Aracaju), Fashion Rio (from 2003 to 2005), Coldplay Concert (2003, Rio de Janeiro), Rock in Rio Lisbon (2004, 2006 and 2008, Portugal), DJ Fatboy Slim (2007, Rio de Janeiro) and Rock in Rio Madrid (2008, Spain).



Applied Imagination in the Creative Industries

University of the Arts, London

Jan 2016
  • London, UK
  • Master's degree


Corporate Comunications


Feb 2007 - Aug 2008
  • State of Rio de Janeiro, Brazil
  • postgraduate course


Social Comunication/journalism


Jul 1998 - Jun 2002
  • State of Rio de Janeiro, Brazil
  • Bachelors