About me

I’m a marketing and audience development consultant who specialises in working with museums, heritage sites and cultural venues and festivals. I help cultural organisations understand, develop and carry out effective and targeted audience development and marketing in order to: - entice and engage existing and new visitors, audiences and users - identify and create meaningful and memorable audience experiences - support organisational resilience, growth and sustainability. I do this by: - undertaking audience and non-user research and consultation - developing marketing and audience development strategies - delivering bespoke training and workshop facilitation - undertaking evaluation and research - running marketing and communications campaigns.

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Projects

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  Museum Freelance NetworkI co-founded Museum Freelance, a volunteer-run network set up to support and champion freelancers and consultants working with museums, galleries, archives, libraries, and heritage sites. We provide opportunities for collaboration, discussion and learning, offering advice to both the freelance community and organisations who want to develop their working practice with freelancers. This includes an online community, social events, an annual conference and bespoke training. www.museumfreelance.or

Work history

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Marketing and audience development consultantChristina Lister Comms
Jan 2013Norwich, United KingdomFreelance
I’m a marketing and audience development consultant who specialises in working with museums, heritage sites and cultural venues and festivals. I help cultural organisations understand, develop and carry out effective and targeted audience development and marketing in order to: - entice and engage existing and new visitors, audiences and users - identify and create meaningful and memorable audience experiences - support organisational resilience, growth and sustainability. Clients have included the Science Museum Group, the Museum of London, Jane Austen's House Museum, the Museum of English Rural Life (the MERL) and Cambridge Museum of Technology.
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Communications managerNorwich Heritage Economic and Regeneration Trust (HEART)
Mar 2008 - Jan 2013Norwich, United KingdomFull Time
I was responsible for HEART’s corporate communications and its range of initiatives and brands including Colman’s Mustard Shop & Museum; the Norwich 12 collection of heritage buildings; local Heritage Open Days and Museums at Night; the SHAPING 24 project with city of Ghent.

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Skills

• Marketing Strategy
• Brainstorm Facilitation
• Audience Development
• Audience Research
• Content Development
• Training Delivery
• Workshop Facilitation
• Workshop Delivery
• Communications Strategy

Awards

National Freelancer of the Year Runner-upIPSE
Was awarded the Runner-up title in the awards run by IPSE (the Association of Independent Professionals and the Self-Employed).
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Education, Training and Awareness-RaisingEuropa Nostra Awards
The SHAPING 24 Project I was communications manager for won the Education, Training and Awareness-Raising category of the EU Prize for Cultural Heritage / Europa Nostra Awards.

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