Christina hails from out of East London. She has completed her degree in Business Studies at Coventry University whilst interning for Canon Europe and Google in marketing roles, she then went onto co-founding a social marketing agency called VAMP.
VAMP is a social marketing agency representing the underrepresented, particulary women of colour (WOC) in beauty, lifestyle and entertainment.
We conduct research and work with key influencers who successfully represent and support a currently underrepresented market, producing innovative digital strategy to create online conversation and increase brand awareness.
So far VAMP has worked directly with brands such as Smashbox Cosmetics, Universal Pictures, Disney/Marvel, Palmers etc. to diversify their reach and content. VAMP produce online conversation through unique strategies and influencer partnerships, building a foundation in the hope to inspire young creatives and women within the BAME community.
Projects
- Black Magic AwardsVAMP worked alongside The Black Magic Network (formally know as The Colour Network) to produce an awards ceremony to honour black women in entertainment, film, tv, music, sport and business. With the likes of Stormzy, Munroe Bergdorf and Vanessa Kingori attending (and being honoured).
- VAMP x SmashboxVAMP worked with Girls Talk London to produce their first ever beauty event. In collaboration with Smashbox Cosmetics, we planned a makeup masterclass with celebrity makeup artist Mahina Makeup and skincare panel with expert Lori Bee. The event brought together women of colour for an evening of discussion and discovery. Inviting beauty influencers and using the hashtag #GTLBeauty, we produced online and offline discussion of beauty and the amazing variety of products Smashbox has to offer.
- Black Panther UK LaunchWe worked with Disney UK on the UK release of the Black Panther movie, consulting on PR strategy and influencer marketing. This is the 3rd movie we have worked on, previous clients are E One (Molly's Game) and Universal Pictures (Girls Trip). We are releasing our Black British Beauty Report, the first of its kind, it will highlight the consumer behaviour of 500 black British women around spending, accessibility and advertising in beauty in the UK.
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Projects credited in
- Championing Diversity: This Black History Month 2018, meet 100 creatives inspiring changeThis Black History Month 2018, we’ve brought together a group of outstanding industry heroes to each nominate 10 black changemakers and creators that are shaping culture, arts, design, business, tech and beyond. We still have a way to go when it comes to conquering the lack of diversity in the creative industry - which is why it so important for us, as a platform, to use our force for good. To do so, throughout the year we spotlight incredible people, the projects that they are involved with141
- Leaders with social heart: 100 creative changemakersCelebrating social responsibility is at the heart of what we do, so we've partnered with Squarespace – whose mission is to inspire people with creative ideas to succeed – to shine a light on 100 influential luminaries from art, technology, charity, design, business and more that are working tirelessly to make our world a better place. To highlight these organisations, we asked 10 creative changemakers to each nominate 10 people behind inspiring brands, products and movements with amazing social
- This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Discover our 2020 list here This International Women's Day, we asked influential icons to nominate 10 trailblazing women who they believe are redefining the creator landscape. The result? A unique and incredible list of 200 trailblazing women breaking barriers and inspiring change! Only 36% of jobs in the creative sector are currently filled by women. At the top of the tree there’s an even bigger problem - women make up only 11% of Creative Directors. In an attempt to change this, our month-lo165
Skills
- Consultancy
- Marketing