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A great user experience is my end goal, which is why I continually challenge my designs, with the end product to be sustainable and engaging. By balancing reason and streamlined functionality with out-of-the-box creativity, I work to bring the client's vision to life, relying on observation, collaboration, experimentation, iteration and the necessary testing to make the most informed design decisions for your project. I love to design simple, sustainable, efficient, enjoyable design solutions — solutions people don't even think about, but go to again and again. It becomes a part of their lives and once it touches them, they can't stop coming back. My goal is for people to think, "How did I ever live without this?" I’m interested in becoming part of a dynamic, collaborative and supportive environment, though I am also comfortable flying solo. With a combined expertise in UX design and project management, I navigate through various industries, projects and teams with an adaptable attitude. Browse around my portfolio site www.christinephan.com, and let’s have a cup of coffee and talk about working together.
Freelancing for small agencies to corporation: Marlene Stoffers Design Ltd, USA Today, The Lathe part of GHG to name a few. Doing research (heuristic, contextual analysis, competitive analysis, feature analysis) for developing personas, performing user interviews and user testing, delivering ideation / sketches and relevant wireframes, creating prototypes to convey concept, interaction. Producing first draft visual design when needed before handing it off to design for refinement. Producing and maintaining style guide. Deliveries done for all platform : Mobile, tablet and desktop.
Relocating to New York from London
Sole UX designer in a boutique design company, I worked in collaboration with the production team to redesign a responsive company site, www.nerv2.com. Delivery includes user research, stakeholders interviews, persona development, user flow, sitemap, sketching, wire framing, user testing and prototypes.
As the sole UX designer in a mobile agency, I had exposure to a variety of work, from preparing for a UX brainstorm, running a design studio, doing a UX teardown for Jameson Whiskey, researching, interviewing, sketching, user testing, wire framing, prototyping, or working on a UX process guideline; I’m an all rounder. Recent Work: • More recently, we launched GetIn8! 1.0, a social gaming app for soccer. • We launched the version 2.0 of the KiTTi app by Santander. Within the first 4 months, user registration went up 313%, the monthly average transaction value jumped to 294% and the processed transactions had an uplift of 1600%.
As part of a team of UX designers, Club Soda, a behavior change support network, commissioned us to improve the interface and enhance the interaction experience between members interested in changing their drinking habits. We delivered 20 new pages as well as market and user research, user survey, user interviews, user flow, sitemap, design studio, user testing design and a prototype.
My responsibilities were to plan end-to-end digital work deliveries from stakeholder interviews, user interviews, design, development through design reviews, user testing and obtaining client sign-off. The work varied from promotional campaigns, websites and mobile applications. Key Achievement: Successfully delivered a large pitch for Tottenham Hotspur and organised the site build process, where hardly any process was in place.
My duties were to manage end-to-end software implementation projects for major corporate businesses for their products, ProFiles and License Maestro. The tasks went from requirements gathering, interviews, design, development, user acceptance testing through delivery and client sign-off. With a tight deadline in hand, I successfully launched License Maestro at the International Licensing show in Last Vegas. Line managed 2 developers off-shore (L.A.) and performed business analyst duties as well. Mentoring and guidance throughout project implementation helped me to resource plan more efficiently. Key Achievements: Following the successful launch of License Maestro, I was made responsible for E.M.E.A implementations and Worldwide for ProFiles. Being part of a team that established the License Maestro product roadmap was invaluable to developing my skillsets.
Core Skills: Market and user research, Information Architecture, Sketching & Ideation, User interface design, Wireframing, Prototyping, User testing and Design.
During this course, my focus was to learn Scrum and I am now certified in; Prince2 (practitioner), Agile (practitioner) and Certified Scrum Master.
I graduated as a Chartered Accountant or CPA.