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Do you really want to delete project Integrated Marketing Campaign - The Institute of Education?
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With five years experience in graphic design and photography, I have a passion for creative storytelling and a strong knowledge of the digital landscape and the latest trends. I enjoy combining my creative and analytical skills to produce outstanding content that will raise a client's profile online and offline, engage their visitors and help to close sales.
The Institute of Education is leader in private education in Ireland. My official title is Marketing and Communications Executive but in practice this translates to in-house designer and photographer. My responsibilities include: - Co-ordinating the overall brand identity of the school - Art directing third company parties hired for photo/video purposes - Creating and art directing print and digital ad campaigns - Web design and digital design - Event planning and preparation - Prioritising and managing tasks simultaneously while working under my own initiative to strict deadlines. - Shooting corporate headshots - Shooting lifestyle images for commercial purposes - Shooting events - Training teaching staff on equipment and software - Teaching a monthly digital photography workshop for students - Ordering equipment - Post production of in-house images for commercial purposes - Managing internal archive
tribe is an international media charity and ideas lab, dedicated to creativity and possibilities. As design lead I am accountable for all design aspects of tribe's media output including the design of the bi-monthly digital magazine.
My position at the agency Kellett Communications held me accountable for the overall art direction and execution of brand principles primarily for Government of the Northwest Territories Projects, but also for smaller clients as the need arises. Specific responsibilities included, but were not limited to: - Ensuring the productivity of the production design team. - Accountability to client needs with a proactive approach to client service. - Managing internal and external assets to ensure that project deliverables, scope and timelines are adhered to. - Asserting top-level creative standards to every project. - Mentoring others in the art department to attain greater professional achievement. - Identifying, creating and contributing to new business opportunities. - Idea leadership towards creating unique, effective and original campaigns. - Production and execution of design projects in a high-quality and timely manner.
Responsible for: - Conceptual development - Photography staff relations - Execution of creative deliverables - Creating and communicating concepts - Scheduling, casting and directing photoshoots - Leading the artistic team to create a publication
I worked collaterally with the in-house marketing team at Opus Art Supplies, a leading retail suppler of fie art materials in Canada, to achieve targets as set by management. My work involved designing and executing sales and promotional materials that aimed to achieve sales and production targets for a particular period. Responsibilities include: - Maintaining online marketing campaigns and customer databases - E-commerce site maintenance - Developing monthly updates of pricing signs and in-store materials - Newsletter production (print and digital) - Product photography - Copy writing and editing - Fluency and deftness in communication skills
- Assigning events to writers and photographers - Attaining media accreditation for events throughout the city of Vancouver - Contributing photography - Writing copy to accompany published images - Maintaining best SEO practices (content, URLs, image fields, etc.) - Adding posts and content via Wordpress - Contributing writing: reviews, profiles, and more - Conducting interviews with musicians and artists
Supporting the manager in the day-to-day running of the store with 5-10 employees on duty at any given time Ensuring promotions were accurate and merchandised to the company’s standards Using information technology to record sales figures, for data analysis and forward planning Creative problem solving, individually and as part of the team Demonstrating a positive and professional outlook at all times Organising special promotions, displays and events such as artist demonstrations Attending and chairing meetings