I'm Christine, a passionate Senior UX/UI & Digital Designer with a knack for crafting compelling website designs, beautiful and branded site redesigns, and fresh digital rebrands. With a deep and intentional focus on the user experience, my goal is to create a modern digital presence that strongly resonates with audiences. I believe in bringing the human touch back to digital experiences, ensuring customers not only make purchases, but also remember and return.
I bring enthusiasm and a unique, varied background to the table, all driven by a strong desire to learn, stay up-to-date with current research and data and continuously grow my skillset. In addition to being highly organized, I also thrive in constantly changing environments where it requires that I never stop learning. The digital world never stops evolving, so why should I? I enjoy the hustle to deliver high-quality work that gets results.
Work history
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Owner, Principal Digital & UX/UI DesignerChristine Ashley Designs, Inc
Chicago, United StatesFreelance
• Transform websites into branded, user-centric experiences for small and large businesses
• Complete full website redesigns, including any necessary digital rebranding, customized to a client’s specific and unique needs
• Perform UX audits of client websites to determine how to improve user experience and identify ways to ensure high-converting results
• Recent notable projects: Website Redesign for Toys“R”Us, Digital Rebrand for Bliss
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Director of Design, DigitalAS Beauty Group
- New York, United StatesFull Time
• Led a Digital Creative Team of 9+ designers on all creative initiatives in the digital ecosystem for Cover FX, Bliss, Laura Geller Beauty, Julep Beauty, and Mally Beauty
• Managed and owned the execution of all Digital and UX/UI-focused designs, mockups and wireframes including but not limited to Amazon Storefronts, brand websites, apps, landing pages, campaigns, email creative, and digital innovations
• Interpreted data and made appropriate recommendations and designs based on findings
• Established and managed digital brand guidelines and creative output for in-house design team and outside agencies
• Created and organized high-volume creative calendar and workflow for entire company to ensure efficient delivery of creative projects
• Partnered with photographers and art directors for product and model photo shoots to deliver branded imagery to all digital platforms
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Skills
- Web Design
- UX Design
- Digital Design
- UI Design
- Digital
Education
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Bachelors DegreeStonehill College
- North Easton, Easton, MA 02356, USA