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Christopher Ball


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Do you really want to delete project Cunard site redesign?

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Do you really want to delete project Virgin Atlantic complete site redesign?

About me

I design things. I create meaningful experiences. I understand the importance of the narrative arc, which allows me to take my team, my clients, and my customers - our heroes - on a journey that is both rewarding and inspirational. I embrace the vagaries of cause and effect, desire and gratification. I know how to tell a good story. I cut my design teeth creating new digital products for Thompson Reuters in New York City. After jumping the pond for a masters in film theory, I was one of the lead designers of the YouView (nee Canvas) IPTV platform for the BBC and its partner broadcasters. In 2009 I joined LBi, where clients have included Virgin Atlantic, BT, and Cunard. I am currently one of the acting heads of the LBi user experience design team. In my spare time I write fiction and dabble in film production.


  • User Experience Design
  • Project Management
  • SEO
  • Strategic Planning
  • Web Design
  • User Experience
  • Digital Marketing
  • UX Design
  • Graphic Design
  • E-commerce
  • New Business Development
  • Social Meda
  • Online Advertising
  • Mobile Devices
  • Intergrated Marketing

Work history


UX Director & UK Head of UX


Apr 2012
  • As the co-head of a team of 40 UX designers, I help to create and drive our department’s vision and guiding principles. I ensure quality work, increase efficiencies, pitch new business, foster mentorship, improve career development, and recruit some of the best talent around. I educate the business on the role of user experience as a professional service, and I represent LBi externally at conferences and through a growing relationship with the IPA.


Account Manager


Jun 2015 - Jun 2015
  • I scoped, implemented, and managed online sponsorships for Morgan Stanley, Smith Barney, and JP Morgan. I crafted and chaired weekly metrics analysis workshops. I built strong relationships with clients.


Director & Experience Design


Jan 2011 - Apr 2012
  • As an experience design director, my primary responsibility was delivering exceptional digital experiences for Virgin Atlantic and other clients. I worked closely with stakeholders to design against key business benefits and managed a team of experience architects to ensure all aspects of the user experience were best in class. I oversaw recruitment for the LBi UX team and pitched for new business.


Lead Experience Architect


Sep 2009 - Dec 2010
  • I helped develop CRM initiatives for Electrolux using its Art Home digital experience. I documented the user experience and interaction patterns for the Formula One iPhone application. I created and conducted presentation skills training courses for internal staff. I line managed mid- and senior-level designers.


Senior Information Architect


Mar 2008 - Aug 2009
  • I worked with a team of interaction and visual designers to create detailed design specifications for the Canvas IPTV platform. I gained BBC Trust approval by creating wireframes, user journeys, navigation schemas, and prototypes. I validated the user experience through research and usability testing. I ran weekly workshops with project partners, including BT, ITV, and Channel 5.


Information Architect


Jul 2006 - Feb 2008
  • As an information architect in the BBC Mobile Technology Group, I redesigned the BBC mobile site. I created content object model documentation for a mobile-specific CMS. I designed a series of SMS interactions for Scott Mills on Radio 2 aimed at increasing audience participation. I worked closely with BBC content divisions to create and disseminate CMS guidelines and templates.


Manager & New Product Development

Thomson Reuters

Apr 2003 - May 2005
  • I worked closely with a team of visual designers, project managers, and technical architects to define, develop, and optimise Reuters online consumer products. I helped define the information architecture for the integration of Multex Investor and Reuters websites, culminating in a complete redesign of the Reuters online experience.


Product Manager

Thomson Reuters

Mar 2001 - Mar 2003
  • I managed the lifecycle of new products from initial cost/revenue analysis through design, development, and post-launch marketing and reporting. I aided in the streamlining of the Multex editorial team after the acquisition by Reuters.



Master of Arts Film Studies

University College London, U. of London

Aug 2005 - Aug 2006


    Bachelor of Arts English Literature (modern

    Columbia University in the City of New York

    Aug 1995 - Jun 1999