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Hybrid Experience Researcher & Digital Strategist with over 19 years of experience from the international digital marketing industry. Holds a solid experience from international engagements and organizations as well as local independent shops and clients. Specialized within the fields of Customer Insight & Customer Experience (trained anthropologist /ethnographer). With a broad understanding of the design thinking process, the digital landscape, usage and user expectations (customer behaviour & experience), applied and converted into business opportunities. As well as an in-depth experience from the innovation process, digital transformation, exploration and development, executed into business, marketing and service design programs. Worked significantly with co:creation methodology and idea management as well as extensively with Client Services. Education; a combination of academic studies at the Stockholm University with a BSc degree in Social Anthropology and a diploma in applied Marketing Communication from the Marketing and Advertising Institute Berghs School of Communication. As well as multiple training programs and certificates (e.g. from IDEO:U). Christopher is described as analytic, have got an ease for understanding and familiarizing with clients business and challenges, as well as having an ease for motivating, engaging and inspiring colleagues and specifically with clients and stakeholders. Personal Born in Montreal, Canada, moved to Sweden when he was 4 years old. Holds dual citizenships (Swedish and Canadian). Lives in Nacka, just outside Stockholm with wife and two sons. Soccer coach and team manager Järla IF FF Boys 01-02, since 2009. Have completed the basic level of the Swedish (UEFA approved) coach program. Profile • Research & Analysis o Ethnographic & Qualitative research o Experience & Design Research o Strategic analysis • Design Thinking o Ideation management o Prototyping o Co:creation & idea management • Digital Strategy (innovation, optimization and transformation) o Strategic services and development o User Experience (persona development, user journey’s and usability) o Customer Experience (CXM) o Service Design & Digital transformation • Client Direction – Client Services
Worked with the following clients: SEB, SJ, Statoil Fuel & Retail, L’Oréal Paris, Coca Cola, Visit Sweden and Visma. Managed accounts & client teams for SEB, Visma and Statoil Fuel & Retail.
Location: Stockholm, Munich, London and Miami Managed the establishment of the creative Interactive business offering and the organisation as well as EMEA specialist within the field of ethnographic research and analysis. Experience researcher for clients as Com Hem, Clas Ohlson, Scandic Hotels and GE Energy (temporary placement to Miami, US). Account Director, new biz and business development engagements and managed the triple-play account Com Hem. Delivered digital strategy services.
Location: Stockholm Managed the Nordic and Baltic Sony Ericsson account, ATL/BTL Managed ongoing 5 creative teams (3-4 people per team) and an account team of 5 people.
Location: Stockholm Marketing Communication Consultant at the Channel Marketing agency Core Comp, with a focus on brand strategy & planning as well as marketing communication. Managed the Nordic Samsung and Intel accounts, with a mix of traditional and digital executions as well as experience research. Experience research for clients as: Samsung, Intel and Viasat
Location: Stockholm, Sweden Online strategy consultant with a focus on digital brand positioning and strategic planning.
Location: Stockholm and Copenhagen Managed the Nordic Scandinavian Airline Account and the global Ericsson Developer program account. Delivered digital strategy services. New biz coordinator for the Swedish Leo Burnett media house. Member of the board
Location: Stockholm, London, Oslo and Copenhagen Managed the establishment of the local digital arm of the international IPG agency’s Ammirati Puris Lintas (APL Digital) in Sweden. Managed teams of 5-9 people, as well as all digital new biz engagements (Account Management & Strategic Planning). Managed primary Nordic and Pan-European Unilever accounts and engagements (Personal care, Household products and Ice cream brands) as well as multiple local IT and Environmental clients. Delivered digital strategy services.
Location: Stockholm Build up the agency offering – transformed the business from being a multimedia shop to a full service web agency. Managed clients like Unilever, WMI Sellbergs and Sparbanken. Delivered digital strategy services.
The design thinking process; training in how to transform insights into actionable prototypes
The design thinking process; training in the insights gathering process
B.Sc. Social Anthropology
Bronze SEB, Campaign, Sweden's First Bank app for B2B clients
"Nominated", Visma SPCS Campaign "the Cake"
50 Watt (bronze) SEB, Campaign, Sweden's First Bank app for B2B clients
"Leader" SEB Campaign: Save for Freedom
Silver SEB, Campaign, Save for Freedom
"Silver", Category: Best Internet strategy for the Nordic Digital marketing strategy for the Unilever detergent brand Via/Omo
"3rd", Unilever/GB Glace, launch campaign of the local ice cream website
"Winner", The Unilever