About me

Creative, ideas orientated designer currently based in London. Five years agency experience working across retail, fashion and food & beverage.

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Projects

• 3

  AIMFinancial brochure, accompanying logotype and website for Affirmative Investment Management. AIM specialises in ecologically sustainable investment banking. This inspired the green ‘+’ icon in the logotype acronym which is also a reference to the financial industry.
• 1

  Pure GoldCreating a pitch document to secure a retail site in Abu Dabhi's new midfield airport terminal. The client was a high-end jewellery store, so the bid was made to feel like a jewellery box. The box featured auto-on LED lighting, 7” LCD screen with auto-start video, three hard-cover brochures and physical material samples.
• BateelLuxury packaging and store graphics for a high-end date and gourmet confectionery producer in the Middle East. The design was based on a traditional Arab henna-style pattern. This project required frequent travel to the Middle East as well as collaboration with printers, translators, and fabricators. Lots of time was spent on-press to ensure the final quality of the prints.

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Work history

F
F
Graphic DesignerFreelance
Apr 2016
Graphic Designer
Aug 2011 - May 2016

Skills

• Packaging
• Advertising
• Visual Arts
• Branding
• Environmental Design
• Corporate Identity
• Print Design
• Art Direction
• Websites
• Typography
• Wayfinding Design
• Design
• Illustrator
• Indesign
• Photoshop

Education

BA Graphic Design
Jul 2008 - Jul 2011