Leaving a lasting impression is paramount. I help businesses engage with their communities through the powerful medium of words. As my philosophy teacher used to say, “Words are the best things to say”, but let’s face it, not all words were created equal. Engaging effectively with your followers can be harder than you might think, and getting it wrong can leave you looking like a bit of an idiom. As a natural word-nerd, I get a huge buzz out of being the filter between awesome companies and their audiences. Through the creation, curation and distribution of digital content, I empower companies to say the right things, to the right people, at the best time, across the best platforms. The result is heightened awareness, improved acquisition, and boosted advocacy.
The Community Manger is responsible for developing the Alchemy Wings tone-of-voice through creating, curating and sharing content with consumers across London.
As IC Resources' Brand Interaction Manager I was tasked with nurturing public engagement with the IC Resources & IC Creative brands. This involved creating, curating and distributing digital content across all channels, in line with the company marketing strategy, with an eye to develop our corporate identity and community presence (both physical and digital). I also supported the Marketing Manager with ad hoc marketing/branding duties and was responsible for Graduate Engagement. I also had the pleasure of managing Talent Attraction and Acquisition for internal and external groups within the IC Resources network.
Represented the User Experience (UX) market within IC Resources’ creative arm on a global scale. Engaged with clients and candidates, advertised jobs and produced digital content across a variety of social media and social networking platforms. Speaking daily with individuals from the digital and creative industries, developing relationships and growing professional networks. Working with contacts to identify their needs and realise their career aspirations. Offering careers advice, reviewing resumes and portfolios, coaching and mentoring. Building and maintaining business relationships with new and existing clients. Providing a full-recruitment service in both permanent and contract arenas.