Christopher Sharpe

Christopher Sharpe

CopywriterLondon, United Kingdom
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Della Lawrence
Candice Juniper
Fọlarin Akinmade
Christopher Sharpe

Christopher Sharpe

CopywriterLondon, United Kingdom
Projects credited in
  • Sell Us Your Brain
    Sell Us Your BrainWe’re on the hunt for creative talent. The best of the best.All disciplines. All levels. From all over the world. We're less interested in your portfolio, references, degrees or CV. We want the thing that really makes you, you. Your brain. And we want you to sell it to us. Show us how you think, in one minute or one page. Words. Pictures. Motion*. Interpretative dance. It's entirely up to you. And if we like the way you think, we'd like to work with you. You have until the 21/02/20 to sell
  • WKD
    WKDOn the eve of WKD’s 20th anniversary, research revealed that consumer interests and demands had changed significantly since the brand launched. In order to shed their maverick image and cater to their target market of 18-24 year olds, WKD needed to change with the times. No tidy-up or re-launch here; across the brand’s design and visual identity a reinvention was in order. Our solution was the exclamation mark: transforming the existing logo into a representation of the brand’s sense of fun and
  • Ugly
    UglyIn a world of fake news and artificial sweetener, Ugly keep it real. The first 100% natural, fruit-infused sparkling water, they’ve stood as the healthy alternative to the sugar-saturated mainstream since 2015. But to take their message to the masses, they needed a brand world every bit as bold and uncompromising as their product. We call it ‘The Ugly Truth’ – a mission to fight for (and have fun with). Provocative in tone and playful in style, the rebrand has given this underdog plenty of bit
  • The Unfinished Picture
    The Unfinished PictureHidden just off Ireland’s Wild Atlantic Way is the Lough Gill estate, home to a former video tape factory and the crumbling 18th century mansion Hazelwood House. The site inspired the founding of Athrú, a luxury Irish whiskey brand designed to leave a lasting impact; On the factory, which has been converted into a distillery. On the historic house, which will be restored to its former glory. And on the local community, which will enjoy increased tourism. We crafted a brand that could deliver t
  • PG tips
    PG tipsInspired by the brand’s creative platform ‘Keep it Tea’, our creative strategy was to hero the power of simplicity and unearth the very essence of what makes PG tips distinctive. We recast the PG brand mark as the hero of the pack, allowing it to stand proud by removing layers of generic messaging. The playful interaction of green and red, inspired by the ‘togetherness’ nature of tea and PG tips in particular, became the foundation for a distinctive visual brand language beyond pack. Whilst t
  • Mavericks
    MavericksKids today will grow up in a world where obesity has tripled in less than half a century. Luckily, 100% natural snack brand Mavericks are on a mission to change that. Designed to speak directly to kids, our branding is big, bold and as junk free as Mavericks snacks. A dramatic lightning bolt. An illustration style with all the kaboom! of a comic book. Subscription boxes that double as toys and game. Every element fuels youngsters’ imaginations and inspires healthier choices. By incorporating
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