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I manage digital publicity in-house for Polydor Records. I am responsible for an ever-evolving roster of artists (around 12 active average) and their representation in the digital space with a focus on blogs, high-value media partners, social accounts and brand partners.
I worked within the Warner Music publicity team for two years. After being headhunted for the role, I quickly became the go-to source within the label for knowledge in this space. After developing an excellent client and internal reputation for thorough, attuned and creative campaigns, I was headhunted by the Head of Promotions at Polydor Records to manage all their digital publicity. Prior to the company being bought by Warner Music Group, my role worked across Parlophone and Virgin Records as part of the EMI Label Group.