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Chu Yen Ly

Digital Marketing Specialist

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About me

Email: laurentnakache@gmail.com My name is Laurent Nakache and I was fortunate to find my main passions early in life (Sports & Videogames) and turn this into my career specializing in Marketing. With hard-work, tenacity, dedication and sacrifice, I was able to maintain the same direction and build a consistent career path within this industry. Over the last 4 years, I have developed a strong expertise in B2C Marketing and Product development / management expertise within the ICT / Retail / Entertainment industry for innovative companies. Tridimensional profile • Strategic • Creative • Analytic

Skills

  • Digital Maketing
  • Marketing Strategy
  • Writing
  • Design
  • Social Content Strategy
  • Advertising Content
  • Social Media

Work history

Currently

Social Media Strategist

Aamaya by Priyanka

Dec 2017
  • Paris, France
  • Freelance
  • • Communicating 3 dimensions of Aamaya by Priyanka’s jewelry products - Mind, Spirit & Moment - and its brand value - Light Up Your Inner World - through Visual Storytelling on Instagram @aamayapriyanka @0pointproject • Designing promotional merchandises for brand activation at cultural events which are under our sponsorship in UK and Spain

2016

Social Media Marketing Manager

AdaptiveBee

Aug 2016 - Dec 2016
  • Paris, France
  • Internship
  • Created a ‘’build-from-scratch’’ social media strategy for the core product UR Web Browser that turned +1000 audience into active and engaged fans, increased Facebook following by 400% and landing page conversion rate by 33% after 2 months; • Presented new facets of products by telling different stories in the form of tutorial videos, infographic, how-to blog posts, quizzes and inspirational talks by people behind UR • Defined the role of UR digital and social channels as a Cyber Security handbook for smart internet users • Devised metrics dashboard and KPIs, with strong focus on level-two performance metrics (growth, rate, average, top) • Initiated the renovation of UR’s Media Gallery into a Music Streaming station where users can listen to and download tracks; set moods for random playlists; create and share playlists on social media platforms • Collaborated with CMO to develop the go-to-market strategy for UR to enter Southeast Asia

2016

Content Manager

EDM Community Vietnam

Feb 2014 - Aug 2016
  • Ho Chi Minh City, Vietnam
  • Full Time
  • Designed content strategies with the aims of treating fans exceptional music experiences and getting local DJs’ talent recognized; • Achieved an audience size of 340K on Facebook and 16.2K on Instagram to date with impressive engagement rates by involving audience in trendy topics of music biz, such as DJ charts, top hits, fun facts, festivals lineups, etc. • Originated concepts for FunBeach Festival - a combination of Electronic Music, backpacking and outdoor activities alongside the beach - that ‘’leveled up’’ the community into an entertainment company in 2016 • Built partnerships with Hennesy Artistry and TicketBox in promotion of FunBeach Festival 2016, which increased organic following by 21% and got the brand exposed on local and international media for 54 times

Education

2016

International Business

IAE Aix-en-Provence

Aug 2015 - Dec 2016
  • Aix-en-Provence, France
  • MSc. International Business, ranked #3 best MSc in France by Eduniversal 2017 • Relevant Coursework: Market Analysis & Planning, Brand Strategy, International Marketing • Award: The Excellence Eiffel Scholarship 2015, Next Generation Women Leaders Award 2015 by McKinsey & Co

2014

BBA in Marketing

Seoul National University

Oct 2010 - Jul 2014
  • Seoul, South Korea
  • B.B.A, SNU Business School, ranked #10 best university in Asia by QS Ranking 2016 • Relevant Coursework: Marketing Research, Global Strategy, International Business

Awards

2015

The Excellence Eiffel Scholarship 2015

honor issuer French Ministry of Foreign Affairs and International Relation

2015

Next Generation Women Leaders Award

Mckinsey & Co.