About me
An award-winning global strategist; a team and business leader of lifestyle, fashion, luxury, sport and retail brands who builds and executes culturally relevant communications and content, based on rigorous market analysis and insight; a creator of 360-degree marketing ideas with a proven track record of converting awareness and engagement to sales; an identifier of non-traditional opportunities.
Projects
- Don't talk about our new teesPsyops patches. The government doesn't want you to know about them, so we put them on a T-shirt. NASA, the NRA, covert operations, spy satellites, and the internet... alone and unafraid, all your bases are belong to us. Buy now at www.thelandbetweentheseas.com or follow on IG @the.land.between.the.seas
- THE LAND BETWEEN THE SEASThe Land Between The Seas A new clothing and lifestyle brand, launched May 2020. The Land Between The Seas challenges cultural perceptions, offers perspective, and celebrates original stories about people and places. Memories and memorials. The founders are true global citizens with multi-cultural heritages who have fought to retain their unique identities through their formative years. "During this period of global re-assessment, impact and connectivity, we are all (amongst other things) re
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Projects credited in
- Top 10: career advice tips for 2022Job hunting? Thinking of pivoting your career? Struggling with motivation? Wanting to grow your network? We’ve got you! We’ve put together our top 10 career-related questions for 2022 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything61
- Website redesign: Rolls-Royce Motor CarsThis project at AKQA London gave me the incredible opportunity to work on a redesign from sprint 1 to launch. My work on the rolls-roycemotorcars.com redesign stretched from remoulding the content architecture of the site, to authoring content on AEM. Our content strategy grew from an original appreciation for the product itself - truly bespoke one of a kind motorcars - which push the boundaries of customisation. It is rare to start a project with such a wealth of quality assets. In this proje
Work history
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CMOMarni
Milan, ItalyFull Time
Head of Brand MarketingThe Business of Fashion
London, United KingdomFull Time
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Skills
- Digital Media
- Marketing PR
- Branding
- Creative Agency
- Digital Agency
- Brand Management
- Marketing Strategy
- Social Media Marketing
- Strategic Planning
- Communications
- Consumer Behavior
- Creative Thinking
- Cultural Insight
- Client Presentation
- Management
- Brand Architecture
- Brand Awareness
- Brand Building
- Brand Campaigns
- Brand Communications
- Marketing Campaigns
Education
U
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English LiteratureUniversity of Sussex
- Brighton, United Kingdom
Theses: Psychoanalysis of Cinema, and the Rise of the Teenager
Awards
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Clio Grand PrixTopshop
Topshop x twitter x ocean outdoorT
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BT retail weekTopshop
Topshop x twitter x ocean outdoor+ Show more