Ciara O'Meara

Ciara O'Meara

Creative DirectorLondon, United Kingdom
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Ciara O'Meara

Ciara O'Meara

Creative DirectorLondon, United Kingdom
About me
Hi, I'm Ciara. I'm Irish - Limerick born, meaning the 'west is best'. Living in London since 2011. Associate Creative Director who art directs and writes. Currently hanging with the crew at JOINT London working on Amazon, TSB, Kettle Chips and Thatchers Cider. Before that I was at BETC making work just beginning with B - bunnies, booze, blokes with their tops off, beauty and baby adverts. I've been lucky to work in places as far as DDB Canada to starting out at Ogilvy & Mather Dublin. During my career I've got to work with amazing people making things such as the first song scientifically tested to make babies happy, a complete new global brand campaign and positioning for Bacardi, and create the cutest ad ever for hotel brand - ibis. By evening I volunteer with Creative Equals and She Says as a committee member helping with their events and as a For Creative Girls and Who's Your Momma mentor - supporting young women in advertising across the world. By night I draw my Twitter followers and have sketched over 600 portraits for my blog - #TwitollowerSketches. Follow me if you want one @ciaraomeara Any time left is spent cruising art galleries and playing the classical flute. At the same time, obviously.
Projects
  • Amazon Echo 'Bedtime Story'
    Amazon Echo 'Bedtime Story'In this film the friendship between a little boy and his pet pig grows so does the pig meaning it’s eventually too big for story time inside. Thankfully Alexa helps save the day. The film was also directed by Jake Scott at RSA Films.
  • ECP 'Make All Women Safe'
    ECP 'Make All Women Safe'It's legal to be a sex worker in the UK but it's illegal for them to work together. The current UK law puts 70,000 women’s lives at risk by forcing them to work alone. It's time to #makeallwomensafe. Stop it being a crime to work together. Sign ECP's petition for decriminalisation at http://bit.ly/makeallwomensafe The film was directed Charlotte Regan at Knucklehead. Photography by Imogen Forte.
  • Kettle Chips 'Real Seasonings' Greetings'
    Kettle Chips 'Real Seasonings' Greetings'We gave Kettle Chips fans what they really want for Christmas - a crisp pack that's actually a shaker full of their favourite crisp seasoning. So they could make anything, even their Christmas dinner taste like their favourite snack. We custom made only 5 of them by 3D scanning and creating the world’s first 3D printed crisp packs. Then we gave away for free on social to lucky Kettle fans. The project cost only £15k and we managed to get 16,000 entries and seen by over 7 million in 1 week.
  • Amazon Echo 'Connections'
    Amazon Echo 'Connections'Global TVC for Amazon shot by Jake Scott at RSA Films. The film tells the story about how a father shares his favourite song with his daughter and as she grows up that song forever reminds her of him no matter how far apart they are.
  • Amazon Echo 'Dad's Day One'
    Amazon Echo 'Dad's Day One'Global TVC for Amazon shot by Frédéric Planchon at Academy Films. The film tells the story about parents swapping over childcare leave, and how the mother uses an Echo to help ease the father into his new routine.
  • Rimmel x You
    Rimmel x YouCampaign to promote that Rimmel's Match Perfection now matches over 99% of skin tones. Film and photography was all shot by Leonn Ward at RSA
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Projects credited in
  • Hargreaves Lansdown: Life in Neon
    Hargreaves Lansdown: Life in NeonFor Hargreaves Lansdown’s latest campaign, we looked at how they could bring the message of ‘Switch your money ON’ into a more emotional and tangible realm; to show off the positive benefit of what can happen when you invest with the brand. The campaign showcases a mixture of, larger than life, real and CGI neon installations, representing the manifestations of Hargreaves Lansdown users and their dreams for a better financial future coming to life. The installations range from a new house exten
  • Hargreaves Lansdown: Invest today. Thank yourself later.
    Hargreaves Lansdown: Invest today. Thank yourself later.Financial investment is a journey, it has it's ups and downs but the impact it can have on your life can be wonderful and we looked to illustrate that in our creative. We see our protaginist take a trip down memory lane with the end result thanking her past self for making the choice of investing with Hargreave Lansdown. It's a heart warming experience to see the results of making the right financial decision for you and your loved ones. This was the first time HL plunged into TOV and it's seen
  • 'Practice Hours' - Amazon Alexa
    'Practice Hours' - Amazon AlexaDirected by Jake Scott
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Work history
    J
    J
    Associate Creative DirectorJoint London
    London, United KingdomFreelance
    Currently at Joint working on Amazon Global, Kettle Chips, Thatchers Cider, VUE cinemas, ECP and TSB.
    B
    B
    Lead CreativeBETC
     - London, United KingdomFull Time
    Started as Creative on Bacardi Global, Diet Coke, and ibis Hotels and progressed to Lead Creative Rimmel Global, Cow & Gate, Aptamil and Disney. I also worked on Evian, Lacoste, Carte Noire, Samsung, and new business pitches. Highlights: I created the first song scientifically proven to make babies happy 'The Happy Song' with Grammy award winning musician Imogen Heap and leading Goldsmiths psychologists. My concept won us the Scholl global account. My digital platform concept helped us win the Rimmel global account. My concept was the winning idea for the Bacardi Global account - Untameable since 1862. My TVC for ibis - Snuggling Bunnies was named cutest ad of the year 2013 by Ad Week.
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Skills
  • Art Direction
  • Ad Copywriting
  • Script Writer
  • Graphic Design
Education
    D
    D
    MSc in AdvertisingDublin Institute of Technology
    Dublin, Ireland
    1 Year Masters in Art Direction, Copywriting, Marketing, Consumer Behaviour, Layout & Design, and Presentation Skills.
    D
    D
    BSc MultimediaDublin City University
     - Dublin, Ireland
    Degree in Film, Audio, Editing, Graphics, Animation, Web Design and Sound Design.