Marketing nerd with a passion for clear, concise, and creative content.
A fast-paced and multifaceted role in a team of four - I am one of two Marketing Co-ordinators working directly beneath the Senior Marketing Manager. ORA operates the largest residential summer school in Oxford and offers a suite of courses for international students aged 13-18, as well as year-round course options at our International Study Centre. I provide the copy for all brochures, flyers, and posters, as well as the majority of ORA’s online content; it is also my responsibility to maintain daily upkeep of the website, publish articles three times a week, and incorporate additional pages to the site when required (I have a working knowledge of HTML for this purpose). ORA’s social media output is shared between myself and another member of the team - the company has a flourishing Facebook, Twitter, and Instagram presence, and we have been training temporary staff to run dedicated campus Instagram accounts during peak season. It was a real pleasure to run the #ORAselfie competition this summer. At key points I have been entrusted with the management of specific projects, such as production and fulfilment of our yearly brochure mailout and the preparation for and announcement of ORA’s Queen’s Award for Enterprise 2016 - this required the release of a press statement, contact with relevant publications, and the production of a celebratory infographic displayed on the Thomson Reuters billboard, Times Square. Stepping slightly out of the Marketing sphere, I am pleased to have established and managed a client relationship with a large Chinese education agency, who this summer provided us with almost £100k of revenue and look set to double this figure for 2017.
A voluntary role carried out in my spare time, working alongside a dynamic team to run an Oxford- based social enterprise seeking to provide affordable and accessible evening classes. As well as project management and planning, the role carried a heavy emphasis on marketing: I was responsible for the production and distribution of physical and digital posters and marketing collateral alongside TKP’s Instagram, Twitter, and Facebook output.
Part-time work helping to run the retail side at MAO. As well as working directly with customers I also wrote copy for the shop's new website, handled visitor enquiries, and promoted specific events such as craft workshops or film screenings. I was also responsible for the gallery's Instagram account and output.
Intensive English language tuition for French students aged 16-18; this was a highly demanding environment and one which I thrived under. Our brief was to prepare students seeking entry to France's highly-competitive grandes écoles, focusing on translation, rigorous textual analysis, and British current affairs. Students attended for one or two weeks and completed a daily essay, marked by me the following morning. Class sizes ranged from one to eight, and all teachers adhered to a teaching model drawn up by the school. Outside of the French school holidays, I have completed paid translation work for OISE, helping to construct teaching materials for the following season.